No matter how streamlined your marketing campaigns are, boosting conversions should be top of your daily to-do list. Once an advertising campaign works, companies tend to neglect testing different variables to improve their conversion rates. Here is a list of the 10 tests you cannot afford to miss.
1. Identify the unique selling propositions (USPs) that convert the most. All of your products or services have strong selling points but not of equal importance to your customers. Test all USPs in your ads, prominent placements of the site and social media to figure out which of these improve your conversion rate the most. Once you find the best unique selling propositions, you will be able to plan your communication strategy in a way that maximizes customer acquisition.