Questions can be powerful things, if the questions are good and are leading us in the right direction (normally this means toward better results). When the questions are about the statistical significance of your marketing results, you’ve got a winning combination that will really take you places.
So, what are a couple of good questions that you can use to help you become statistically significant as a digital marketer? Brian introduces a couple of doozies in How to be a Statistically Significant Marketer (Part 2) on Marketing Land:
2 Questions for the Statistically Significant Marketer Part 2 [Audio]