Do you sell a product or service online? If so, then conversion rate optimization, or CRO, should be high on your to-do list as an on-going task. Conversion rate optimization, in a nutshell, is the art of increasing the likelihood of converting visitors to leads and customers. The math is simple.
If you receive 10k visitors per month, sell a product for $50, and have a 2% conversion rate, you’re making $10,000 a month. If you were to increase your conversion rate just slightly to 4%, you’d double your income to $20,000 a month. That’s what makes conversion optimization such an important part of any website that sells.
