Getting your target audience to click on your website links or open your emails can be tricky. Fortunately, there are proven techniques and certain words and phrases that can boost your content marketing results.
Consider when, where, and how you can incorporate the following methods and specific words to increase your conversion rate.
1. Make it Personal
Personalize headlines and links by using the words “You” and “Your”. If your reader feels like they’re being spoken to directly, they’re more likely to click on links, open emails, and connect with your content in general.