Creating appealing, attention-grabbing landing pages on your website is only half the battle. High-quality design won’t get you very far unless the pages are optimized to convert. However, conversion rate optimization doesn’t need to be excessively complicated. Here are some tips to improve landing page CRO:
1. Outline your landing page goals
This one may seem intuitive, but it’s important to define your goals to ensure the design is on track. Think about your overall campaign if the landing page is related to pay-per-click advertising.