When you put together your blog, one if the most important aspects of its design is the sidebar. It is an element that is found on just about every page (except for landing pages), so it is vital for the success of your blog. The question is, how do you create a blog sidebar that will convert random readers into devoted subscribers? Here are some ideas that work:
Use a compelling call to action
In general, people–including visitors to your blog–want to be told what to do. So tell them. Put a persuasive call to action in your blog’s sidebar.