If you work in online marketing, you know how important testing is.
What you don’t know is what you should be testing. Sure, you’ve seen one or two case studies that say changing one word on your CTA can increase conversions by 76%. But what if that doesn’t even apply to you?
You’re in luck. What I have here are 50 split test case studies. I’ve shown the main points and how these individuals or companies got great results.
Now, no two websites or contests or buttons are the same but try these out – test (Wishpond has some great A/B testing tools) – and see if you can get similar results (hopefully better.)