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Afraid To Pull The Trigger

I have some clients and partners that can’t wait to test the next thing I write for them, to slip it into the funnel.

However, I’ll often notice other marketers, and copywriters for that matter, afraid to pull the trigger on a promotion.

(No, I’m not naming names.)

I’ll talk to them, and they want everything to be perfect.

And of course, perfect always gets in the way.

And sometimes they may never pull the trigger and miss the launch window.

It’s like they’re afraid to approach the girl, for fear of being rejected.

Then some other schmoe jumps in and snatches the girl away.

Collectively, after spending months on a project and sometimes a lot of money, some clients can’t quite seem to “click the button.”

Maybe that’s it. Maybe they fear the market will reject them.

Maybe they fear they’re going to be hated on.

Maybe they can’t bear the potential self-humiliation.

I mean if you’re a copywriter or you’re a marketer and you have these kinds of fears?

Then you’re going to have very skinny kids.

My advice?

Adopt the attitude of a honey badger.

Have you seen the honey badger video?
“Honey badger don’t give a sh*t.” 

That’s hilarious! And exactly the attitude.

Listen, a lot of time, we hold ourselves back from doing what we really want to do. 

I’m telling you the honey badger is my new spirit animal.

Just pull the trigger and see what happens.

Just not like things are locked in stone these days, right?

You can twist an offer, test a headline, change up a funnel in no time.

You’ll cross that bridge if or when you come to it.

Just pull the trigger for now and find out, ok?

I can’t wait to see what happens. 

And I hope the results exceed your expectations!

Talk soon,


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