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matt

Overcoming Friction

It used to be that every copywriter under the sun was trying to figure out how to get attention online, in an…

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Triggering FOMO

Fear Of Missing Out. If you’ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited…

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It gets worse…

One of the more useful phrases in a copywriting toolbox is… “It gets worse.” If you see any of my sales letters…

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The Myth Of One And Done

I’ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of “one and done.”…

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