Overcoming Friction
It used to be that every copywriter under the sun was trying to figure out how to get attention online, in an…
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matt
Triggering FOMO
Fear Of Missing Out. If you’ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited…
It gets worse…
“It gets worse.” If you see any of my sales letters or videos, you’ll notice I use this phrase almost all the time….
The Myth Of One And Done
I’ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of “one and done.”…
#1 Thing You Need To Know About Your Customer
Are you an optimist? Odds are, if you’re a marketer, you are. If you’re not an optimist, you may not say you’re…
The Weight Loss Industry’s Secret Selling Mechanism
Seems like everyday, there’s a new weight loss offer promoted. Whether it’s a food, infoproduct, service or device, it seems we can’t get…
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7 Secrets To 7-Figures with Video Sales Letters
- How to turn a VSL flop into a 7-figure winner
- The most important section of your VSL (plus 3 live examples)
- 7 'anti-suck' mechanisms that force your viewers to click the buy button