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Jason Capital

So I don’t know if I’ve ever shared this before but one of my clients is the dating guru, Jason Capital. His…

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Sneaky Kindle Copywriting Secret

Do you want to know what the most referenced verse in all the Bible is? Of course, you don’t.  😉 But YOU…

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One Time Offers

Been writing One-time Offers for the past few days for a new ClickBank launch. Just as a quick reminder, here’s some must-includes…

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36 “My Life in Advertising” Ideas to Live By

Normally, I spend my days knee deep into “what’s working now.” But occasionally reviewing the classics has always been rewarding for me. It never…

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10 Things Your Copywriter Is Dying to Hear You Say

Copywriters crave more than just a pay-check from you. They want to feel valued, appreciated and respected as well. Here are 10…

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Black Friday Promo Template

Today I saw all the retailers rolling out their holiday ads. It inspired me to write this. Be forewarned: You don’t have…

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