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A stickler for details

Many copywriters work with what I call “a big rock” mindset—making sure you take care of the most important things. I’m sure…

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Chicken Soup For The Copywriting Soul

In lots of copywriting courses, you’re taught to have a “You” perspective… Basically, the words “you” and “your” in copy are said…

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I keep kicking myself

Everytime time I think about it, I keep kicking myself. A while ago, I wrote an email about upsells. I discussed some…

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The “Going Broad” vs “Niche Yourself” Paradox

I’ve never read this anywhere, but I think there’s a cognitive bias for “going broad.” I’m talking about when you’ve got a…

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Words Are Nano-Tasers

We’ve talked before about how when you’re emotional, whatever comes after you’re in the heat of that emotion, tends to get viewed…

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Channeling Desire

I always get inspired by Eugene Schwartz’s principle of channeling desire: “Let’s get to the heart of the matter. The power, the…

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