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I’ve never read this anywhere, but I think there’s a cognitive bias for “going broad.” I’m talking about when you’ve got a…

We’ve talked before about how when you’re emotional, whatever comes after you’re in the heat of that emotion, tends to get viewed…

I always get inspired by Eugene Schwartz’s principle of channeling desire: “Let’s get to the heart of the matter. The power, the…

Way back when I first got started writing copy, gurus would encourage you to write letters out longhand. I tried it. I…

According to persuasion expert, Robert Cialdini, this is one way to “butter people up”… A study was done with survey solicitors. You…

Do you write angry? If the answer is yes, then you’ve uncovered one of the greatest copywriting secrets there is. Most people…