Get your FREE Special Report “Your VSL Sucks!”

your vsl banner

Posts

The “Going Broad” vs “Niche Yourself” Paradox

I’ve never read this anywhere, but I think there’s a cognitive bias for “going broad.” I’m talking about when you’ve got a…

Read More
Words Are Nano-Tasers

We’ve talked before about how when you’re emotional, whatever comes after you’re in the heat of that emotion, tends to get viewed…

Read More
Channeling Desire

I always get inspired by Eugene Schwartz’s principle of channeling desire: “Let’s get to the heart of the matter. The power, the…

Read More
Copywriting Persuasion Structures

Way back when I first got started writing copy, gurus would encourage you to write letters out longhand. I tried it. I…

Read More
How To “butter people up” to buy your stuff

According to persuasion expert, Robert Cialdini, this is one way to “butter people up”… A study was done with survey solicitors. You…

Read More
The Greatest Copywriting Secret

Do you write angry? If the answer is yes, then you’ve uncovered one of the greatest copywriting secrets there is. Most people…

Read More
Scroll to Top