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The Art Of Just Trying Stuff

There’s something that’s just plain fun about trying stuff and seeing what happens. As marketers though, we think we’re rather strategic-thinking people and…

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Citations

About 7 years ago, some intrepid copywriter had the brain fart of inserting medical research citations into their alternative health copy. Citations…

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Autoplay Revisited

“Turning autoplay on always improves conversions.” That’s what the gurus say. And then one day working with one of my clients, we…

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