The Myth Of One And Done
I’ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of “one and done.”…
I’ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of “one and done.”…
Are you an optimist? Odds are, if you’re a marketer, you are. If you’re not an optimist, you may not say you’re…
Seems like everyday, there’s a new weight loss offer promoted. Whether it’s a food, infoproduct, service or device, it seems we can’t get…
I have some clients and partners that can’t wait to test the next thing I write for them, to slip it into…
As marketers though, we think we’re rather strategic-thinking people and pride ourselves as such. It’s pretty serious business. And usually, someone’s money is…
It can be a frustrating experience. That moment in time when you know your offer won’t land. When your offer is weak. When…