Conversion Rates and Landing Pages
From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail.
From the website owner’s side, a landing page is the vehicle to drive the visitors through a conversion path to the reach the desirable goal. Optimizing your landing page is as important as your online presence, creating conversion paths with a nice eye tracking design and a clear call for action message; you will turn your website traffic into conversions.
