Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong?
Recently I was interviewed by Jim Obermayer for his Sales Lead Management (SLM) radio broadcast. His questions touched on many of the issues that we commonly encounter with our clients at SiteTuners, and they got me wondering if marketers have really embraced conversion rate optimization (CRO) to the extent that they should. In this post I’ll share with you some highlights from our conversation.