In our previous posts we spoke about how to optimize your Facebook ads to get more clicks and how to split-test them to determine which ads are working. Optimizing your ads to increase clicks and decrease costs is great but your campaign doesn’t end there.
Clicks and costs are useful metrics but they don’t give you the whole picture, and at times they can be misleading. The problem is, while CTRs tell you what percentage of people clicked on your ad, they don’t tell you what these people did after landing on your site. Did they sign up? Did they buy anything?