Businesses have figured out what Generation X is becoming more familiar with, what Generation Y has known for close to a decade and what Generation Z is growing up with – there is power in social media.
And by taking advantage of social login, businesses are turning that power into dollars.
“As far as engaging users, having social login on your website can encourage people to log in and stick around, if they don’t have to go through the hassle of signing up separately.
“People are getting a little more cautious about giving out their information over and over again, as well as getting bored with it. Social login may mean more traffic and users for your website,” says Paula E. Kirman, operator/owner of the Edmonton Resource Network, which provides social media services for companies and organizations.