It’s a really simple secret, one of those open secrets that experts will see coming way before I get to it.
It has to do with attrition rates.
See, we focus a lot of energy in getting more new people in the door, the digital door specifically, because it’s more cost effective.
We want more leads, more sales, and our blogs with their 1000 visitors a day are just not going to cut it.
But what if you’re missing something huge in that equation?
If just 1000 unique visitors to your blog each day were unique, and none of them were repeat visitors, you could have had at least 360,500 opportunities to turn a visitor into a lead and generate a sale every year.
Even with a 50% bounce rate, that’s 180,250.