Let’s say you have a website that experiences a high volume of traffic. You check your Google Analytics and see you’re getting traffic from your ad and social media campaigns, and organic traffic. You can also see that the users visiting your site are spending time there, checking out your blog, and maybe even sharing it with friends. Things seem great, but then you check your goals and it turns out that only a small percentage of users are actually converting into customers. What can you do to get people to make a download or purchase?