What is top-of-mind for B2B marketers right now? According to a 2013 survey from The B2B Technology/Marketing Community on LinkedIn, 61% of responders said the biggest challenge they face is generating leads. And not just any old lead, but quality leads that actually convert.
For the B2B marketers who feel held to time-consuming and expensive campaigns, there’s good news: the same study also found that the most effective lead generation tactic used by marketers is the company website, and another survey fromMarketingSherpa found that marketers are increasing their spend yearly, with most of the focus on website optimization.
