Two Billion Dollars.
That’s how much Apple has spent developing their retail stores. It amounts to almost $10 million per store, and is one of the reasons why Apple is so successful.
Steve Jobs realized that it’s not just the product that matters but also the experience around that product. They invested heavily in designing their stores, and controlling the shopping experience, and this directly translates to increased sales. $4,551 per square foot to be exact, the best for any US retailer.
