Content marketing is undeniably one of today’s hottest marketing strategies, with companies from Anaheim to Atlanta cranking out content and sharing it on social media. But is that enough to get results? Let’s look at some numbers.
In the fourth quarter of 2013, conversion rates averaged just 3.06 percent across desktop, mobile and tablet devices. That means that 97 percent of the work you’re doing is not having the desired impact on your prospects.