In the most recent PhoCusWright tour and activity study, which Rezgo sponsored, it was discovered that one of the most important and influential elements in deciding whether to book a tour or activity online is the quality of the description.
The When They Get There (and Why They Go) European study interviewed 5,000 active travellers who had taken a leisure trip in the last year that included a tour or activity. During the interview, the participants were asked how influential certain elements were in their decision to book or not book a tour or activity.
Improve Your Descriptions & Increase Online Sales Conversion
