As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.
If you haven’t acquainted yourself with the basics of landing page conversion strategy—relevant copy, prominent contact info, multiple methods of contact, etc.—there are plenty of resources out there to get you started. If you’ve incorporated the basics into your landing page and your conversion rate still leaves something to be desired, perhaps it’s one of these less obvious conversion killers.