For many of us, hardly a day goes by that we’re not interacting with an app. From messaging to online shopping to just plain fun, apps have grown roots and seeped into our lives in ways we never could have imagined.
For many companies, this kind of interaction signals greater brand awareness, engagement and customer retention. But is an app the right choice for every business? Read on to discover some unique ways that well-known brands are using apps to boost their conversion rates and reach new customers.