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The Blog

Afraid To Pull The Trigger

I have some clients and partners that can’t wait to test the next thing I write for them, to slip it into…

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The Art Of Just Trying Stuff

As marketers though, we think we’re rather strategic-thinking people and pride ourselves as such. It’s pretty serious business.  And usually, someone’s money is…

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What to do when your offer falls flat

It can be a frustrating experience. That moment in time when you know your offer won’t land. When your offer is weak. When…

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About 7 years ago, some intrepid copywriter had the brain fart of inserting medical research citations into their alternative health copy. Citations…

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Autoplay Revisited

“Turning autoplay on always improves conversions.” That’s what the gurus say. And then one day working with one of my clients, we…

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My first copywriting hack of 2019

Ok, so the holidays are over, the kids went back to school yesterday, it’s January the 8th and I’m back in the…

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