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The Blog

The Myth Of One And Done

I’ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of “one and done.”…

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#1 Thing You Need To Know About Your Customer

Are you an optimist? Odds are, if you’re a marketer, you are. If you’re not an optimist, you may not say you’re…

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The Weight Loss Industry’s Secret Selling Mechanism

Seems like everyday, there’s a new weight loss offer promoted. Whether it’s a food, infoproduct, service or device, it seems we can’t get…

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Afraid To Pull The Trigger

I have some clients and partners that can’t wait to test the next thing I write for them, to slip it into…

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The Art Of Just Trying Stuff

As marketers though, we think we’re rather strategic-thinking people and pride ourselves as such. It’s pretty serious business.  And usually, someone’s money is…

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What to do when your offer falls flat

It can be a frustrating experience. That moment in time when you know your offer won’t land. When your offer is weak. When…

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