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The Blog

One surefire way to get consistent 4%+ conversions out of the gate

“Matt, you are a copywriting genius and you are really generous with your advice. So thank you in advance. Question: I have…

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One Marketing Funnel To Rule Them All

“It began with the forging of the Great Funnels. Three were given to the Elves, immortal, wisest and fairest of all beings….

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Clickbank + Organifi = Game Changer?

I have to admit, I’m gushing with excitement for one my partners. (And if you know Brits, we rarely if ever “gush.”) In…

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The #1 Question To Ask When Writing Emails

I write a ton of emails. Mostly for my clients to sell stuff. Maybe you do, too. Not to boast, but I’ve…

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Make Your Client Look Like A Superhero

… or how to beat a control like an MMA fighter whipping an opponent into submission. Sometimes I write copy for big…

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One Secret To Beating The Pants Off A Control

[Note: If you really study this blog today, you’ll be pleasantly delighted to discover a true secret to creating a winning, control-beating…

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