Pinterest may still be a relatively young social network, compared to rivals like Facebook and Twitter, but its advertising products are quickly catching up to the rest of the market. The company recently quietly announced that it will soon offer new conversion tracking and audience targeting features to its advertisers which will allow them to better understand how Promoted Pins affect their business, and what can be done to further personalize those Pins for Pinterest users.
Pinterest To Launch New Ad Targeting And Conversion Tracking Features