Bigger isn’t always better, but you won’t know unless you test. Image source.
We’ve heard it all before: “Long copy closes the sale!” shout the copywriting gurus. “Shorter landing pages get more leads!” shouts the sales team. Who’s right? Well, as it turns out, they both are. If you’ve ever wondered “what’s the right length?” when it comes to all the things that go into your conversion marketing mix, then you’ll want to keep reading.