This is a copywriter:
Stay with me here.
This man, as homeless as he is, is just ONE SALES LETTER away from a million dollars.
When I’m down in the dumps, I think about this guy.
I think about the opportunity he has to spend day and night focusing on THAT ONE sales letter.
I think about how determined he is, how much drive he has, despite his predicament.
I think about how much hope, inspiration and muscle he’s putting into his work.
Despite how he looks, I do not underestimate this copywriter.
Although he may be down on his luck, although he may be backed into a corner, he has all the qualities of a copywriter that can CRUSH IT.
And then I think, if HE has all THAT opportunity…
SO. DO. I.
Listen, no matter what your predicament right now, just know YOU are only one sales letter away from a million dollars.
Stay hard, stay hungry and you’ll succeed.
Till next time,
–Matt
