There is a lot of effort put into top of the funnel sales. Creating content, updating social media, sending newsletters and more are primarily geared toward attracting new visitors to your brand. The best companies have refined that process and can smoothly create marketing collateral that pulls new customers in.
But what do you do after they’ve converted? Or more importantly, what do you define as a conversion? Today’s prospective B2B customer has a lot of touch points with you before they decide to pick up the phone. Here are our best practices for lead generation and follow up.