There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone number – this isn’t a date, people! Oh, and make sure that button doesn’t say “Submit” – I’d rather not submit to anything, thank you very much.
But underneath all of that well-intentioned advice, there are some questions that just haven’t been answered, like:
What You Thought You Knew About Forms May Be Wrong, Study Says
