A recent study found that millennials have such disturbingly low attention spans that they are even more forgetful than senior citizens. For a population that has grown up multitasking using technology, this comes as no surprise. Digital marketers should take note from the short attention spans of the “ADD Generations” and implement a strategy that yields more results.
According to HubSpot, 55% of visitors spend fewer than 15 seconds on your website. For people in a competitive industry like personal injury, it is hard to fathom paying $40.00 per click to drive traffic to your website, where users only spend 15 seconds absorbing information!