{"id":4317,"date":"2014-09-18T07:09:09","date_gmt":"2014-09-18T07:09:09","guid":{"rendered":"https:\/\/conversiongods.com\/these-landing-page-copywriting-best-practices-turned-out-to-be-conversion-fails\/"},"modified":"2021-02-23T17:30:26","modified_gmt":"2021-02-23T17:30:26","slug":"these-landing-page-copywriting-best-practices-turned-out-to-be-conversion-fails","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/these-landing-page-copywriting-best-practices-turned-out-to-be-conversion-fails\/","title":{"rendered":"These Landing Page Copywriting \u201cBest Practices\u201d Turned Out to Be Conversion Fails"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/fail-whale-conversions-1.jpg\" alt=\"fail-whale-conversions\" width=\"733\" height=\"639\" \/><\/p>\n<p><em>PSST! Joanna Wiebe will be speaking at our first ever <a href=\"http:\/\/www.calltoactionconf.com\/\" target=\"_blank\" rel=\"noopener\">Call to Action Conference<\/a> on September 12 in Vancouver. Check it out!<\/em><\/p>\n<p>Why split test your landing pages?<\/p>\n<p>Because you never know what impact a copy or design change might have on your business.<\/p>\n<p>Why should you <em>report<\/em> on your test results?<\/p>\n<p>Because sharing our successes and failures can help inform future optimization efforts. Test data can sometimes tell interesting stories worthy of addition to the canon of landing page \u201cbest practices.\u201d<\/p>\n<p>But if the growing body of A\/B testing case studies can teach us anything, it\u2019s that<strong>there\u2019s no such thing as a \u201cbest practice\u201d and that you\u2019d be wise not to base your new landing page on what worked for someone else.<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/unbounce.com\/landing-page-copywriting\/landing-page-copywriting-best-practices-conversion-fails\/\" target=\"_blank\" rel=\"noopener\">These Landing Page Copywriting \u201cBest Practices\u201d Turned Out to Be Conversion Fails<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PSST! Joanna Wiebe will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out! Why split test your landing pages? Because you never know what impact a copy or design change might have on your business. Why should you report on your test results? Because sharing our [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,21],"tags":[22],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4317"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4317"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/4318"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}