{"id":4745,"date":"2015-09-21T16:01:29","date_gmt":"2015-09-21T16:01:29","guid":{"rendered":"https:\/\/conversiongods.com\/one-marketing-funnel-to-rule-them-all\/"},"modified":"2021-02-23T17:30:18","modified_gmt":"2021-02-23T17:30:18","slug":"one-marketing-funnel-to-rule-them-all","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/one-marketing-funnel-to-rule-them-all\/","title":{"rendered":"One Marketing Funnel To Rule Them All"},"content":{"rendered":"<p style=\"padding-left: 30px;\"><a href=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/onering-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1437\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/onering-1.png\" alt=\"onering\" width=\"975\" height=\"659\"><\/a><\/p>\n<p style=\"padding-left: 30px;\"><em>\u201cIt began with the forging of the <strong>Great Funnels<\/strong>.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Three were given to the Elves, immortal, wisest and fairest of all beings. Seven to the Dwarf-Lords, great miners and craftsmen of the mountain halls. And nine, nine rings were gifted to the race of Men, who above all else desire power. For within these rings was bound the strength and the will to govern each race.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>But they were all of them deceived, for another funnel was made. Deep in the land of Mordor, in the Fires of Mount Doom, the Dark Lord Sauron forged <strong>a master funnel<\/strong> in secret\u2026<strong> One funnel to rule them all.\u201d<\/strong><\/em><\/p>\n<p>Forgive the pun. I couldn\u2019t help it.<\/p>\n<p>This article is about <strong>marketing funnels.<\/strong><\/p>\n<p>Designing intricate marketing funnels and campaigns is something I do. And partners and clients tell me it\u2019s something I do quite well.<\/p>\n<p>My most recent win is creating the entire marketing funnel for a weight loss membership program. It\u2019s created <strong>over 3000 full paying members in less than 2 months.<\/strong><\/p>\n<p>I\u2019ve built&#8230;<\/p>\n<ul>\n<li>Email autoresponder funnels&#8230;<\/li>\n<\/ul>\n<ul>\n<li>Maximized cold traffic funnels&#8230;<\/li>\n<\/ul>\n<ul>\n<li>Product launch funnels&#8230;<\/li>\n<\/ul>\n<ul>\n<li>Membership funnels&#8230;<\/li>\n<\/ul>\n<ul>\n<li>Automated webinar funnels&#8230;<\/li>\n<\/ul>\n<ul>\n<li>Book launch funnels\u2026 etc&#8230;<\/li>\n<\/ul>\n<ul>\n<li>(\u201cEtc.\u201d are 3 secret funnels strategies I\u2019ve been keeping to myself and my partners.)<\/li>\n<\/ul>\n<p>I have a knack for funnels because of one basic quirk in my thinking.<strong> I think of marketing and copywriting in terms of systems and processes.<\/strong><\/p>\n<p>It\u2019s not just a VSL, or sales letter, that sells people. <strong><u>It\u2019s the entire process<\/u><\/strong> of going from complete ignorance about you and what you offer\u2026<\/p>\n<h2 style=\"text-align: center;\"><strong>To falling in love with you,<br \/>\nwanting to become one of your tribe&#8230;<\/strong><\/h2>\n<p>Now, when I named some of these funnels above, most copywriters and marketers will have a sort of mental checklist their head they\u2019re ticking off. Silently nodding to themselves:<\/p>\n<p style=\"padding-left: 30px;\"><em>\u201cYep, I know that one. Yeah, and I know that one. And yes, I know that one.\u201d<\/em><\/p>\n<p>I know, I would. \ud83d\ude09<\/p>\n<p>Trust me on this, you may know funnels in a tactical, or even a strategic sense. Enough for you to write the copy.<\/p>\n<p>And that may be enough for you to get by. It may even be enough for you to get paid.<\/p>\n<p><strong>But it isn\u2019t enough for you to build <u>an enduring, ultra-profitable BUSINESS for and with a client.<\/u> <\/strong><\/p>\n<p>You need to think bigger. And higher. And broader.<\/p>\n<h2 style=\"text-align: center;\"><strong>And that\u2019s my master marketing funnel<br \/>\nI want to share with you today.<br \/>\n<u>The one marketing funnel to rule them all.<\/u><\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>I call it the \u201cLord of the Rings\u201d Funnel&#8230;<\/strong><\/h2>\n<p>In order to build an encompassing funnel that builds 7, 8 and 9-figure businesses, what you\u2019re likely missing is the mindset. The mindset of the market. Let\u2019s discuss that now.<\/p>\n<p>However, you may say&#8230;<\/p>\n<p>\u201cOh no, Matt! That\u2019s where you\u2019re wrong. I know the mindset of my market like the back of my hand. I did my interviews. I wrote out my buyer persona. I\u2019ve done my research.\u201d<\/p>\n<p>And if you said that, I just proved my point. Because <strong><u>there is not ONE single mindset of the market.<\/u><\/strong><\/p>\n<h2 style=\"text-align: center;\"><strong>There are actually <u>SIX market mindsets<br \/>\nwithin a single market.<\/u><\/strong><\/h2>\n<p>Yeah, SIX. Each one integrally linked to a specific stage and phase of your business\u2019 marketing funnel, regardless of how it takes shape\u2026<\/p>\n<p>What you want to do in shift a person\u2019s mindset through <strong>3 stages and six discrete phases.<\/strong><\/p>\n<p>Now at this point, if I do my job right, <strong><u>you\u2019re about to have an epiphany<\/u><\/strong>. And this epiphany will be so big and come on so strong, <strong><u>it will haunt you for the rest of your marketing and copywriting life.<\/u><\/strong><\/p>\n<p>What this epiphany will also do is get you thinking bigger, get you off the one-off marketing funnel campaign-itis treadmill and into true business-building.<\/p>\n<p><strong>If you\u2019re going to help build an enduring business with a client, THIS is the marketing funnel that <u>lays the foundation<\/u> for everything else to come\u2026<\/strong><\/p>\n<h2><strong>Marketing Funnel Stage #1: Cognitive \u2013 \u201cI am aware of you\u201d <\/strong><\/h2>\n<p>The first mindset stage your prospect is one of cognition. <strong>They know you\u2019re out there. They become aware <\/strong>They know YOU are in the market in some what shape or form.<\/p>\n<p>They don\u2019t know who you are or what you do or how you do it.<\/p>\n<p>To them? You exist. That\u2019s all. You a blip on their radar.<\/p>\n<p>They don\u2019t even consider themselves a prospect (yet.) Maybe YOU think they may be, but they don\u2019t. It\u2019s too early in the relationship.<\/p>\n<p>Now in order to get to the next major stage, the prospect naturally, effortlessly, goes through two distinct phases.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-02-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1483 size-large\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-02-1-1024x789.png\" alt=\"\" width=\"1024\" height=\"789\"><\/a><\/p>\n<p><strong>FIRST the prospect becomes aware, THEN they start to become knowledgeable.<\/strong> Not necessarily in a research gathering way, but more of a \u201cLet me Google him for a moment&#8230;\u201d<\/p>\n<p>This distinction is <strong>critical<\/strong> to your success.<\/p>\n<p>During this stage, your \u201cprospect\u201d isn\u2019t even a prospect for whatever it is you offering (unless it\u2019s free.) Don\u2019t even try at this point, <strong><u>it\u2019s premature.<\/u><\/strong><\/p>\n<p>But as you are probably aware, most marketers won\u2019t heed this advice. &nbsp;They\u2019ll pitch something. &nbsp;Anything just to create a buyer.<\/p>\n<p>That\u2019s why you see the \u201cfree plus shipping\u201d offers, that\u2019s why you see the \u201c$1 membership\u201d offers.<\/p>\n<p>(Note: <strong><u>Those CAN and DO work.<\/u><\/strong> Especially in situations where a JV\/affiliate RELATIONSHIP is already present and they\u2019re pitching the offer to their list with their recommendation.)<\/p>\n<p>However, if you try to sell too early, this stage is like you\u2019re in a mall, and you pass an interesting storefront and you quickly go inside. And the salesperson practically jumps on you and in an overly cheerful voice says \u201cHow can I help you today?!\u201d<\/p>\n<p>Usually You\u2019ll scare them away.<\/p>\n<p><strong>In reality, the only thing you have going for you at this stage is the emotion of&#8230; Curiosity. And they have some money in their pocket.<\/strong><\/p>\n<p>If you\u2019re smart, <strong><u>you\u2019re going to do something with that emotion.<\/u><\/strong><\/p>\n<h3><strong>What you do with that person\u2019s curiosity depends upon your specific business, but you must do something with it <u>to ESTABLISH A RELATIONSHIP in a non-threatening way.<\/u><\/strong><\/h3>\n<p>Because <u>that\u2019s where the money is.<\/u><\/p>\n<p>Let\u2019s look at this online and see what happens.<\/p>\n<p>A person enters your orbit with a curiosity-provoking article from you in their FB feed. <strong>They click on it <\/strong><u><strong>and the fun begins&#8230;<\/strong><\/u><\/p>\n<h2><strong>Marketing Funnel Stage #2: The Affective Stage \u2013 \u201cI like you\u201d<\/strong><\/h2>\n<p>The next significant stage of a business\u2019 marketing funnel, if you were smart and established the initial relationship is to strengthen the bond<strong><u>.<\/u><\/strong><\/p>\n<p>This stage is where you affect them EMOTIONALLY them in some way shape or form. This is the \u201cfeeling stage.\u201d <strong><u>They like you, and maybe they like you a lot.<\/u><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-03-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1484 size-large\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-03-1-1024x846.png\" alt=\"\" width=\"1024\" height=\"846\"><\/a><\/p>\n<p>Done right, the prospect passes through all three of these stages.<\/p>\n<p>They read your article. &nbsp;And they like your article. &nbsp;Maybe they like it a little or maybe they like it a lot.<\/p>\n<p>What are you going to do, now that they like you?<\/p>\n<h3 style=\"padding-left: 30px;\"><strong>Answer: You\u2019re going to make them a little offer. You\u2019re going to ask them to do something small and totally non-threatening.<\/strong><\/h3>\n<p>Your motive? Not to make money, necessarily. You may even lose money on the initial transaction. But it\u2019s ok. You\u2019re an astute marketer, you\u2019re building a base and you\u2019re thinking long term.<\/p>\n<p>In their eyes, you\u2019re proving yourself. You\u2019re building trust. You\u2019re being consistent with who you portray yourself to be in the market.<\/p>\n<p>So because you are smart and developed a relationship, you\u2019re cultivating that relationship. Either quickly or slowly.<\/p>\n<h3><strong>Yes, I said \u201cquickly.\u201d In less than 30 minutes, you can have their conviction. Willing to spend several thousand dollars with you.<\/strong><\/h3>\n<p>(This is how the cold traffic marketers make their gazillions.)<\/p>\n<h2><strong>Marketing Funnel Stage #3: Behavioral \u2013 \u201cI want to be a customer.\u201d<\/strong><\/h2>\n<p><strong>If you done your job right, the prospect will NATURALLY go from awareness, to liking, to taking the action, actually doing things as a part of your tribe. This will be almost effortless for the prospect.<\/strong><\/p>\n<p>They\u2019ll want to do it. Very little pressure or even incentive is required.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-04-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1485 size-large\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-04-1-1024x683.png\" alt=\"\" width=\"1024\" height=\"683\"><\/a><\/p>\n<p>Again, it you do it right, they\u2019ll buy for three significant reasons:<\/p>\n<ol>\n<li>The curiosity of how it feels to be your customer.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>The desire for the benefits you\u2019re promising.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>The desire to be a part of your tribe. Done right, they\u2019ll kill to be associated with you.<\/li>\n<\/ol>\n<h3><strong>Summary:<\/strong><\/h3>\n<h3>If you follow this meta-marketing funnel model, regardless of your specific marketing campaign, online or offline, <strong><u>you\u2019ll be building an enduring business.<\/u><\/strong><\/h3>\n<p>The more you can systemize\/automate it, the better it will be.<\/p>\n<h2 style=\"text-align: center;\">The One Funnel To Rule Them All&#8230;<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-01-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1495\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/Infographic_v3-01-1-scaled.jpg\" alt=\"Infographic_v3-01\" width=\"984\" height=\"1024\"><\/a><\/p>\n<p>Some marketers proceed with this funnel slowly <strong>building curiosity, credibility, trust and interest<\/strong> over time&#8230;<\/p>\n<p>They&#8217;re&nbsp;in no rush to be profitable. They want to build their base, build their tribe.<\/p>\n<p style=\"padding-left: 30px;\"><em>(For instance, I\u2019ve recently discovered <a href=\"http:\/\/wordzen.com\">http:\/\/wordzen.com<\/a>. Great service. They\u2019ll rewrite and edit the personal emails you send. They\u2019re doing it for free right now, indefinitely. But someday, they\u2019ll start charging.)<\/em><\/p>\n<p>Other marketers have a far more aggressive approach. For instance, I\u2019ve used this model in a single VSL for a supplement recently promoted heavily on YouTube. With traffic being driven by a YouTube preroll ad. We\u2019re in the processing ramping up to $3mm a month.<\/p>\n<p>It\u2019s harder for sure, but it can be done. I\u2019ve done it many times.<\/p>\n<h3><strong>In the context of the Lord of the Rings Funnel, feel free to use all the different funnels you\u2019re already aware of. Just make sure it has a place <u>inside the one funnel that rules them all.<\/u><\/strong><\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/boromir-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1454\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2021\/02\/boromir-1.jpg\" alt=\"boromir\" width=\"551\" height=\"325\"><\/a><\/p>\n<p>Good luck and if you need help implementing, just holler. My email is <span style=\"text-decoration: underline; color: #0000ff;\">matt@conversiongods.com<\/span><\/p>\n<p><strong>PS: Did you get your marketing funnel epiphany? <\/strong>I hope so. I really do. This funnel has added multiple zeroes onto my clients and partners bank account balances. More importantly, it\u2019s built enduring businesses, not just one-off product launches.<\/p>\n<p>I hope it does the same with yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt began with the forging of the Great Funnels. Three were given to the Elves, immortal, wisest and fairest of all beings. Seven to the Dwarf-Lords, great miners and craftsmen of the mountain halls. And nine, nine rings were gifted to the race of Men, who above all else desire power. For within these rings [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[287,288,289],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4745"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4745"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/4744"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}