{"id":4783,"date":"2017-01-06T00:28:16","date_gmt":"2017-01-06T00:28:16","guid":{"rendered":"https:\/\/conversiongods.com\/case-study-dominating-the-health-market-with-cookbooks\/"},"modified":"2021-11-03T16:22:46","modified_gmt":"2021-11-03T16:22:46","slug":"case-study-dominating-the-health-market-with-cookbooks","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/case-study-dominating-the-health-market-with-cookbooks\/","title":{"rendered":"Case Study: Dominating The Health Market With\u2026 Cookbooks?"},"content":{"rendered":"<h3><\/h3>\n<h3><b>Attention health and fitness marketers: <\/b><\/h3>\n<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>What if you had a simple go-to strategy to generate quality traffic and then monetize that traffic over and over and over again?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because that&#8217;s EXACTLY what I want to share with you today&#8211;from one of the most popular health websites on the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I write this, according to SimilarWeb, they&#8217;re <strong>generating a few hundred thousand visits each month.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5591 size-large\" src=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2017\/01\/Screenshot-2021-11-03-at-16.20.56-1024x417.png\" alt=\"\" width=\"1024\" height=\"417\" srcset=\"https:\/\/conversiongods.com\/wp-content\/uploads\/2017\/01\/Screenshot-2021-11-03-at-16.20.56-1024x417.png 1024w, https:\/\/conversiongods.com\/wp-content\/uploads\/2017\/01\/Screenshot-2021-11-03-at-16.20.56-300x122.png 300w, https:\/\/conversiongods.com\/wp-content\/uploads\/2017\/01\/Screenshot-2021-11-03-at-16.20.56-768x313.png 768w, https:\/\/conversiongods.com\/wp-content\/uploads\/2017\/01\/Screenshot-2021-11-03-at-16.20.56-1536x625.png 1536w, https:\/\/conversiongods.com\/wp-content\/uploads\/2017\/01\/Screenshot-2021-11-03-at-16.20.56-2048x834.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nThey get untold amounts of \u00a0traffic each day. <\/span><\/p>\n<h2 style=\"text-align: center;\"><b>That said, being \u201cking of the hill\u201d traffic-wise<br \/>\n<span style=\"text-decoration: underline;\">DOESN&#8217;T necessarily equal big money. <\/span><\/b><\/h2>\n<p><b>After all, <\/b><b>you have to know WHAT TO DO with all that traffic<\/b><b>.<\/b><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>So how does this popular health site\u00a0generate its revenue? And what are their \u201cunder-the-hood strategies\u201d you can apply to your own online health and fitness business?<\/b><\/span><\/h2>\n<h3><b>In this special Conversion Gods report, you\u2019ll discover:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>The high volume super strategy<\/b><span style=\"font-weight: 400;\"> that helps this health-site-that-cannot-be-named\u00a0sell <\/span><i><span style=\"font-weight: 400;\">hundreds<\/span><\/i><span style=\"font-weight: 400;\"> of mini-reports each day&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>The subtle copywriting techniques<\/b><span style=\"font-weight: 400;\"> that cause customers to snatch up simple PDFs\u00a0like they are going out of style&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>PLUS<\/b><b>: the covert marketing plan<\/b><span style=\"font-weight: 400;\"> that has enabled Paleo Hacks to amass a gargantuan list of buyers&#8211;<\/span><span style=\"font-weight: 400;\">at a time when many health businesses are struggling to entice new customers<\/span><span style=\"font-weight: 400;\">&#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll get it all right here on this page.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>How do I know <\/b><b><br \/>\n<\/b><b>their\u00a0secrets?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not because I\u2019ve studied them. Although I DO study what they do.<\/span><\/p>\n<h3><b>It\u2019s because I\u2019ve lived it. My team and I are the copywriters behind this popular health site\u2019s mega-launches. (Can you tell we can&#8217;t mention them by name?)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We understand the weight loss, diet, alternative health, and supplement markets intimately.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>\u201cSo why are you sharing your<\/b><b><br \/>\n<\/b><b> secrets, Matt?\u201d you may ask<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fair question.<\/span><\/p>\n<p><b>Well, I can tell you it\u2019s not to publicly gloat and beat our chests like other copywriters do. <\/b><b>Our work (when you realize we wrote it) speaks for itself.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nor do we need to prove how smart or sophisticated we are, how many marketing books we&#8217;ve read, or how many copywriting courses we\u2019ve taken. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, when you\u2019ve got the goods? None of that stuff matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does matter however, is sincerely and without remuneration, <span style=\"text-decoration: underline;\">helping your fellow marketer, your fellow copywriter.<\/span><\/span><\/p>\n<h3><b>Giving back, in other words.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">And that\u2019s exactly what I\u2019m doing here. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving back. Paying it forward.<\/span><\/p>\n<h3><b>So enjoy. What you\u2019re about to read are <span style=\"text-decoration: underline;\">THE REAL SECRETS behind their\u00a0strategy for monetizing traffic.<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once the lightbulb goes on, it should change your marketing\/copywriting life.<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>The Lean, Mean <\/b><b><br \/>\n<\/b><b>Marketing Machine&#8230;<\/b><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Underneath a simple, stylish blog design, high quality content and thousands of eyeballs hitting the site each day is a <\/span><span style=\"font-weight: 400;\">lean, muscular marketing machine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategy is simple:<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Every single day, this ultra-popular health site<br \/>\nemails its readers and <\/b><b>makes them an offer.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now, most people are too scared to sell something <\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">EVERY<\/span> <span style=\"font-weight: 400;\">SINGLE<\/span> <span style=\"font-weight: 400;\">DAY<\/span><\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They fear they\u2019ll annoy their list\u2026 they worry about being too pushy or salesy\u2026 they sweat bullets a subscriber may &#8212; gasp! &#8212; unsubscribe.<\/span><\/p>\n<h3><b>As a matter of fact, if you can offer great products that complement their interests? If you can deliver premium offers that people LOVE? The entire marketing process becomes a joy&#8211;TO THEM. And your product is seen as a blessing rather than a money grab.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This high-traffic\u00a0health blog\u00a0understands this. <\/span><b>And they also know a day not selling is <\/b><span style=\"text-decoration: underline;\"><b>a day leaving untold amounts of money on the table.<\/b><\/span><\/p>\n<h3><b>Plus, there\u2019s ONE THING they\u00a0do better than most:<\/b><\/h3>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>They Know Their Market<\/b><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">I know, I know. Your eyes just rolled, didn\u2019t they? <\/span><\/p>\n<h3><b>How many times have we, as marketers, been told we must know our market?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">However, just knowing your site\u2019s demographics or how many visitors are looking at your sales pages or reading your emails just isn\u2019t enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Believe me, it\u2019s not enough to get the monetization job done.<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>To really get the highest conversions\u2026 to transform browsers into buyers\u2026 we must understand what makes them tick&#8230; what challenges they face\u2026\u00a0<\/b><b>what keeps them wide awake at night.<\/b><\/h3>\n<h2><span style=\"color: #800000;\"><b>Let\u2019s take a look at one of our\u00a0most successful campaigns to see how we zeroed in and nailed the target market.<\/b><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What does this health site\u00a0mainly sell? Cookbooks.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Regular old cookbooks.<\/span><\/p>\n<h3><b>Incredible, isn\u2019t it? Despite the internet containing thousands of FREE diet recipes, people are all too happy to hand over money for a collection. Why? One word\u2026<\/b><\/h3>\n<h2 style=\"text-align: center;\"><b>Convenience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Rather than wade through recipe after recipe online, you can get them all together in one shiny, new PDF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, <\/span><span style=\"text-decoration: underline;\"><b>this is where the sales copy needs to work its magic.<\/b><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>How to make people pay<\/b><b><br \/>\n<\/b><b> for FREE stuff&#8230;<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ok, now for the good stuff. The intel\u00a0you\u2019ve been waiting for.<\/span><\/p>\n<h3><b>There are 3 major components to the cookbook sales page puzzle:<\/b><\/h3>\n<h2 style=\"padding-left: 60px;\"><strong>1) The Story<\/strong><\/h2>\n<h2 style=\"padding-left: 60px;\"><strong>2) Romance (yes, really!)<\/strong><\/h2>\n<h2 style=\"padding-left: 60px;\"><strong>3) Killer emails<\/strong><\/h2>\n<p>Let&#8217;s get started&#8230;<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>Component #1: <\/b><b><br \/>\n<\/b><b>Stories Sell Cookbooks<\/b><\/span><\/h1>\n<h3><b>While it may seem counter-intuitive\u00a0for a cookbook, <span style=\"text-decoration: underline;\">you ABSOLUTELY need some kind, any kind of\u00a0a compelling story to suck people in emotionally. Yes&#8211;even when selling a mere cookbook!<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s simply not enough to list recipes and expect people to buy&#8211;no matter how delicious sounding the meals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, figure out the thoughts, emotions, the conversation they are having in their own heads\u2026 <\/span><b>and then meet them there.<\/b><\/p>\n<h3><b>What I like to do is hone in on a particular pain point for my prospects and build a story around that.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019m always thinking\u2026 <\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>What is our prospect going through right now?<br \/>\nWhy would they even consider buying a cookbook?<\/b><\/span><\/h2>\n<ul>\n<li>\n<h3><b>For instance, with a launch called \u2018Paleo Snacks\u2019 (that at last count, sold upwards of 25,000 copies) we focused on the common complaint of walking into a store and having little to choose from except overpriced protein bars.<\/b><\/h3>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paleo Breakfast Recipes addresses the morning MISERY of eating the same damn breakfast each day\u2026<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And for the 100,000+ Paleo Eats cookbooks that were sold, I was fortunate enough to create copy around a Cordon Bleu-trained chef. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The big takeaway here?<\/span><\/p>\n<h3><b>Pick a pain point based upon your knowledge of your market and exploit and expand on it with a story.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trust me, when you pick the right pain point, the story pretty much writes itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now I know copywriters are fond of talking about stories. But not the way *I* do stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference is night and day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These\u00a0stories are designed to speak to an individual prospect\u2019s PRIMAL urges and desires. The things they sense deep within themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cookbooks are PERFECT for this. Because everyone understands the need for food at a primal, psychological level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t help it. The moment you see an image of a tasty meal you\u2019d like to have, a deep psychological trigger is flipped. Even your mouth starts watering.<\/span><\/p>\n<h3><b>For instance, take a gander at this story that opened the\u00a0Bone Broth Cookbook:<\/b><\/h3>\n<blockquote>\n<p style=\"padding-left: 60px;\"><b>It&#8217;s been a long, rewarding day&#8230;<\/b><\/p>\n<p style=\"padding-left: 60px;\"><b>Your ancient ancestral tribe of hunter-gatherers have just finished a long overdue, fruitful hunt.<\/b><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Everyone in the tribe is hungry and excited. As you look on, they&#8217;re harvesting every part of the dead animal.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><b>Mouth-watering muscle and organ meats are taken first. Even things that can&#8217;t be eaten are scavenged to make clothing, weapons and tools later on.<\/b><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Everything is precious. Nothing is wasted.<\/span><\/p>\n<p style=\"padding-left: 60px; text-align: center;\"><b>But what about the parts of the animal too tough to chew? What about those that don&#8217;t work so well for shelter, weapons or clothing?<\/b><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">What about the bones, hooves, knuckles and so on?<\/span><\/p>\n<p style=\"padding-left: 60px; text-align: center;\"><b>What do they do with those?<\/b><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Short answer? <\/span><b>They burn them.<\/b><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">That&#8217;s right.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><b>Early ancestors would insert fired rocks into the empty carcasses of hunted animals. They discovered the heat would break down tough animal bones, creating a strangely-satisfying elixir.<\/b><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Initially, they&#8217;d sip the simmering brew from hollowed-out tortoise shells.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><b>It gave them strength, it gave them stamina, it kept them strong and vital and healthy&#8211;even in the most challenging of environments&#8230;<\/b><\/p>\n<\/blockquote>\n<h3><b>Notice we\u2019re not intellectualizing here. We\u2019re not taking them on some long winded, Luke Skywalker hero\u2019s journey either.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No. We\u2019re getting to the point. We\u2019re tapping into primal archetypes and desires they can\u2019t deny. In this case, <\/span><span style=\"font-weight: 400;\">being hungry and in want of a meal that nutritiously satisfies.<\/span><span style=\"font-weight: 400;\"> Using stories EVERYONE in the market appreciates as the communication device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did I plan on this going in? The answer is <span style=\"text-decoration: underline;\">ABSOLUTELY.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you should as well.<\/span><\/p>\n<h3><b>With every cookbook, there is always a hook&#8230; a story that\u2019s so compelling, <\/b><b>it DEMANDS your attention.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next&#8230;<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>Component #2:<\/b><b><br \/>\n<\/b><b>Romancing the recipes<\/b><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Merely having great recipe names inside the cookbook is not enough for massive success. (Although it helps A LOT.)<\/span><\/p>\n<h3><b>You want the reader <\/b><b><i>salivating<\/i><\/b><b> at the thought of your cookbook\u2019s recipes. <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">That\u2019s why we spend the time fine tuning the descriptions of the recipes\u2026 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230; the delectable taste, the vivid color, the rejuvenating health benefits\u2026 \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230; teasing the reader as if we have a hot meal waiting for them on the other side of the buy button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me give you an off-the-wall example. It does the job better than I ever could.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a pretty funny (if you\u2019re a copywriter) comedy skit from Conan, called:<\/span><\/p>\n<p style=\"text-align: center;\"><b>The Tea Copywriter Cage Match<\/b><\/p>\n<p style=\"text-align: center;\">[embedyt] http:\/\/www.youtube.com\/watch?v=oyga_sa1WLE[\/embedyt]<\/p>\n<h3><b>With cookbooks, select a few of THE BEST, most delicious looking and sounding recipes and then\u00a0<\/b><span style=\"text-decoration: underline;\"><b>romance the heck out of them.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whatever you do, <\/span><span style=\"font-weight: 400;\">don\u2019t hold back. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you could do everything right on-page, but <span style=\"text-decoration: underline;\">there\u2019s one thing you need to ensure your success.<\/span><\/span><\/p>\n<h2 style=\"text-align: center;\"><b>Before they even get to the sales page, you need<\/b><b><br \/>\n<\/b><b> to put them into the right frame of mind&#8230;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I call it warming them up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there\u2019s no better way to do that than with:<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>Component #3:<\/b><b><br \/>\n<\/b><b>The Killer Emails<\/b><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Now, Paleo Hacks is typical of a health info-business in this space by leveraging affiliates to suck in untold amounts of traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nothing new here. EXCEPT\u2026<\/span><\/p>\n<h3><b>Cleverly, they give affiliates the lion\u2019s share of the sale knowing <\/b><span style=\"text-decoration: underline;\"><b>this will make them promote HARD.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That way, this superior health blog gets a ton of new customers <\/span><span style=\"font-weight: 400;\">with very little effort.<\/span><\/p>\n<h3><b>And what really gets affiliates pumped, along with a high-converting sales page, are CREATIVES (such as email swipes) that resonate with their lists, <span style=\"text-decoration: underline;\">priming the pump for the sale.<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With the Paleo Breakfast campaign, we did just that with an email subject line that landed like a nuclear bomb. it said simply:<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>Subject: &#8220;Bacon and eggs, AGAIN?&#8221;<\/b><\/span><\/h2>\n<h3><b>Amazing as it may seem, <\/b><span style=\"text-decoration: underline;\"><b>the sale is made right there in that headline.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem of being restricted at breakfast time is so great and so common for Paleo lifestylers that <\/span><span style=\"font-weight: 400;\">this single line immediately resonated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They thought: \u201cYou know how I feel!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And we really do.<\/span><\/p>\n<h3><b>And from that point on, it\u2019s really a case of making sure you don\u2019t screw up the sale.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s the rest of the email:<\/span><\/p>\n<blockquote>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">I can remember when I first committed to Paleo.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><strong>My energy was bursting. Fat was flying off. My health was returning with a vengeance.<\/strong><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">For breakfast? \u00a0Sizzling strips of bacon and eggs&#8211;sunny side up.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Who knew bacon and eggs would be the catalyst of my Paleo transformation?<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Every day, I\u2019d wake up, and look forward to the sound, the smell, the taste.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Until one day\u2026 I didn\u2019t.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><strong>I had to admit to myself, I was sick of them. Not just bored or fed up of the taste, but truly SICK of them.<\/strong><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Now I was in a quandary. What to eat. What to do?<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Going back to previously unhealthy options was out of the question. It\u2019d been months since I had an English muffin, a donut or bowl of cereal.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">And skipping breakfast altogether was simply not an option.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Scouring the Internet for a tasty and satisfying Paleo breakfast ideas proved frustrating and time consuming.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">And then suddenly I discovered these recipes from Paleohacks&#8230;<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.paleobreakfastrecipes.com\"><span style=\"font-weight: 400;\">Paleohacks Paleo Breakfast Recipes<\/span><\/a><\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Hmmmmmm, delicious. Recipe after recipe, everything I tried, tasted sooo good. <\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Now I finally had what I craved&#8230; Variety.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">The best part?<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">These Paleo-friendly breakfast meals can all be made within 10 short minutes! Just as fast as whipping up bacon and eggs.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">In the process, my health exploded.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\">Whoever said it is right. Breakfast *IS* the most important meal in a Paleo day. And double that, especially when you\u2019re following these kick-butt recipes.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><b>=&gt; <\/b><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.paleobreakfastrecipes.com\"><b>Paleohacks Paleo Breakfast Recipes<\/b><\/a><\/span><\/p>\n<\/blockquote>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>Let\u2019s wrap this up&#8230;<\/b><\/span><\/h1>\n<h3><b>I have to tell you, <span style=\"text-decoration: underline;\">it\u2019s kinda weird<\/span> being one of the top cookbook copywriters on the face of planet.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First time I wrote for a cookbook, I admit I had my doubts.<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>Then after 500,000+ cookbooks sold,<br \/>\nI\u2019m thinking <span style=\"text-decoration: underline;\">it can&#8217;t be this simple, can it?<\/span><\/b><\/h2>\n<h3><b>That&#8217;s why I decided to write this blog. I mean, who knew so much much money could be made with things that are readily available for free via Google?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">But that\u2019s exactly my mindset going in, writing a cookbook promo.<\/span><\/p>\n<h3><b>Look at it this way: <span style=\"text-decoration: underline;\">I\u2019m competing against FREE STUFF.<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I simply <\/span><span style=\"text-decoration: underline;\"><b>have to do a better job<\/b><b>.<\/b><\/span><span style=\"font-weight: 400;\"> Each and every word has to count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s probably my biggest tip I can give you\u2026<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\"><b>Put some <em>muscle <\/em><\/b><b><br \/>\n<\/b><b>into your copy<\/b><\/span><\/h1>\n<h3><b>Work on it U.I.S.&#8211;Until It Sings.<\/b><\/h3>\n<p><b>Combined with the marketing strategies<\/b><span style=\"font-weight: 400;\"> I\u2019ve shared with you, <\/span><span style=\"font-weight: 400;\">I have no doubt of your ultimate success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck.<\/span><\/p>\n<p>Matt and the Conversion Gods team.<\/p>\n<p><b>P.S. <\/b>If you have a project or you\u2019d like me to review some copy of yours, feel free to reach out.<\/p>\n<h3><b>Paleohacks, as well as other long term client\/partners keep us pretty busy, but we\u2019ll make the time for you:\u00a0<\/b><span style=\"color: #0000ff;\"><b>matt@conversiongods.com<\/b><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Attention health and fitness marketers: What if you had a simple go-to strategy to generate quality traffic and then monetize that traffic over and over and over again? Because that&#8217;s EXACTLY what I want to share with you today&#8211;from one of the most popular health websites on the Internet. As I write this, according to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,8,21,63,13,42,36],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4783"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4783"}],"version-history":[{"count":2,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4783\/revisions"}],"predecessor-version":[{"id":5592,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4783\/revisions\/5592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/4784"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}