{"id":4809,"date":"2017-11-14T15:33:11","date_gmt":"2017-11-14T15:33:11","guid":{"rendered":"https:\/\/conversiongods.com\/black-friday-promo-template\/"},"modified":"2021-02-23T17:30:18","modified_gmt":"2021-02-23T17:30:18","slug":"black-friday-promo-template","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/black-friday-promo-template\/","title":{"rendered":"Black Friday Promo Template"},"content":{"rendered":"

Today I saw all the retailers rolling out their holiday ads.<\/span><\/p>\n

It inspired me to write this.<\/span><\/p>\n

Be forewarned: <\/span>You don’t have much time.<\/b><\/p>\n

I encourage you to give serious consideration to conducting a <\/span>Black Friday\/Cyber Monday Sale<\/b>.<\/span><\/p>\n

\"\"<\/a><\/p>\n

NOW\u2019S THE TIME<\/b> to figure it out and get your copywriter to work.<\/span><\/p>\n

To take best advantage, <\/span>treat Black Friday as a true campaign<\/b>. Not just one or two emails.<\/span><\/p>\n

For instance, here’s one template I use:<\/b><\/p>\n

1)<\/b> During the week leading up to Thanksgiving, <\/span>I’m dropping hints about a Black Friday sale<\/span>.<\/span><\/p>\n

Once a day, in every email we send out, I let them know.<\/span><\/p>\n

2)<\/b> Then Thanksgiving day and night, I’m giving people a serious heads up. Benefits and opportunity galore.<\/span><\/p>\n

Yeah, two emails get sent on Thanksgiving.<\/span><\/p>\n

3)<\/b> Then on Black Friday, we start early. 6AM east coast time, we launch. Maybe even 5AM to beat the other marketers to the punch.<\/span><\/p>\n

You should know, the offer should be pretty amazing. <\/span>Like they’d have to be an idiot, not to take you up on it.<\/b><\/p>\n

In other words, <\/span>don’t be a Scrooge<\/span>.<\/span><\/p>\n

It also helps to <\/span>engineer some scarcity into the offer<\/b>. Some sort of an inventory count down.<\/span><\/p>\n

\u201cOnly 3 left!\u201d<\/span><\/i><\/p>\n

Then another couple of emails alerting people to the status that day of the sale.<\/span><\/p>\n

4)<\/b> Then, for whatever the reason you want to give them, <\/span>keep the momentum going<\/b>. <\/span><\/p>\n

Don’t shut the sale down <\/span>until Sunday night<\/b>. On Saturday and Sunday, <\/span>send out two emails a day<\/span>, morning and night.<\/span><\/p>\n

I’d structure them as “updates.” Again, keep the scarcity going.<\/span><\/p>\n

5)<\/b> Then Sunday night close it all down. Tell them thanks for playing.<\/span><\/p>\n

6)<\/b> Then Monday, start it all up again. \ud83d\ude42<\/span><\/p>\n

This time <\/span>with a DIFFERENT, possibly even better offer<\/b>.<\/span><\/p>\n

Note: Always keep the emails fresh and original. Don’t drone on, like some marketers do.<\/b><\/p>\n

Put some creative muscle into it. They don\u2019t have to be long, but <\/span>they DO have to be different.<\/b><\/p>\n

And don\u2019t be boring.<\/span><\/p>\n

Now, about your offer:<\/b><\/p>\n

It should be an offer Walmart shoppers would be willing to throw hands for.<\/span><\/p>\n

\"\"<\/a><\/p>\n

You know what I\u2019m talking about.<\/span><\/p>\n

It should be a steal.<\/b><\/p>\n

Don\u2019t be stingy. No, <\/span>you won\u2019t cannibalize your sales<\/span>.<\/span><\/p>\n

In fact, <\/span>you\u2019ll be seen in a very admirable light if you position your offer as such<\/b>.<\/span><\/p>\n

(I\u2019ve seen examples where it could be the start of a funnel process.)<\/span><\/p>\n

In the past, what works best are <\/span>high ticket offers.<\/b> Things the majority of your list couldn\u2019t afford anyway.<\/span><\/p>\n

Black Friday gives you a reason to slash prices–and you won\u2019t look desperate. <\/span>You\u2019ll look like a hero.<\/b><\/p>\n

Now, you can add caveats, like:<\/span><\/p>\n

\u201cThis doesn\u2019t including monthly webinars, or one-on-one coaching or email interaction. This is bare bones.\u201d<\/span><\/i><\/p>\n

You make the rules, whatever works. But that\u2019s the template I\u2019ve seen work over the past five years.<\/span><\/p>\n

Get into the holiday spirit and err on being generous.<\/b><\/p>\n

Try it and let me know how it works for for you.<\/span><\/p>\n

Nihil Obstat (<\/span>“Nothing stands in your way”)<\/span><\/i>,<\/span><\/p>\n

–Matt<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Today I saw all the retailers rolling out their holiday ads. It inspired me to write this. Be forewarned: You don’t have much time. I encourage you to give serious consideration to conducting a Black Friday\/Cyber Monday Sale. NOW\u2019S THE TIME to figure it out and get your copywriter to work. To take best advantage, […]<\/p>\n","protected":false},"author":3,"featured_media":4811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,36],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4809"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4809"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/4811"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}