{"id":4813,"date":"2017-11-17T16:07:39","date_gmt":"2017-11-17T16:07:39","guid":{"rendered":"https:\/\/conversiongods.com\/10-things-your-copywriter-is-dying-to-hear-you-say\/"},"modified":"2021-02-23T17:30:18","modified_gmt":"2021-02-23T17:30:18","slug":"10-things-your-copywriter-is-dying-to-hear-you-say","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/10-things-your-copywriter-is-dying-to-hear-you-say\/","title":{"rendered":"10 Things Your Copywriter Is Dying to Hear You Say"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Copywriters crave more than just a pay-check from you. They want to feel valued, appreciated and respected as well.<\/span><\/p>\n

Here are 10 rather easy ways to do it…<\/span><\/p>\n

    \n
  1. \n

    1. \u201cI just PayPaled you funds. It\u2019s a lot, but man, you crushed it. Keep up the great work.\u201d<\/b><\/h2>\n<\/li>\n<\/ol>\n

    Of course, <\/span>it\u2019s about the money<\/span>.<\/span><\/em><\/p>\n

    Always has, always will be.<\/span><\/p>\n

    However. IF you want to get the best out of your copywriter, it\u2019s important to appreciate they are inspired <\/strong><\/span>when they are personally acknowledged.<\/strong><\/p>\n

    Heap on the praise privately, and <\/span>your copywriter will sing your products praises publicly<\/span>.<\/span><\/p>\n

      \n
    1. \n

      \u201cWe have another project for you.\u201d<\/b><\/h2>\n<\/li>\n<\/ol>\n

      Talk can be cheap, but when it\u2019s followed up with the opportunity to be part of a new project,<\/span> watch how he\/she ratchets up their copy<\/b>.<\/span><\/p>\n

      It\u2019s an indirect way of getting best efforts out of your copywriter and boosting conversions.<\/span><\/p>\n

        \n
      1. \n

        \u201cWhat can we do to help you knock it out of the park?\u201d<\/b><\/h2>\n<\/li>\n<\/ol>\n

        Copywriters sometimes feel alone in their endeavor to lift your sales.<\/span><\/p>\n

        Words like these, even if they are just token gestures, <\/span>mean a lot<\/span>. <\/span><\/em><\/p>\n

        You may not be able to help, but the takeaway is <\/span>you\u2019re WILLING to help<\/b>.<\/span><\/p>\n

        And if you *can* help, all the better!<\/span><\/p>\n

          \n
        1. \n

          \u201cThank you.\u201d<\/b><\/h2>\n<\/li>\n<\/ol>\n

          There is not one person who doesn’t want to be thanked for their efforts.<\/span><\/p>\n

          The trick here is to appreciate a copywriter, <\/span>even if it\u2019s for something they are already being paid to do<\/span>.<\/span><\/em><\/p>\n

          When you get a sequence of emails from your copywriter, rather than just compensating, it\u2019s always nice to send a verbal acknowledgement.<\/span><\/p>\n

          It\u2019s your chance to be creative and score some major points.<\/span><\/p>\n

          \u201cDude, you crushed it! Thanks so much.\u201d<\/span><\/i><\/p>\n

          \u201cI\u2019m glad we have you writing for us.\u201d<\/span><\/i><\/p>\n

          \u201cThis VSL rocks! It\u2019s really compelling!\u201d<\/span><\/i><\/p>\n

          Words like these go a long way.<\/span><\/p>\n

            \n
          1. <\/b>
            \n

            “Hey, everyone–listen to what Matt our copywriter just did!”<\/b><\/h2>\n<\/li>\n<\/ol>\n

            You see this on Facebook occasionally. It\u2019s happened to me a few times, and I can tell you it feels great.<\/span><\/p>\n

            Public acknowledgement of your copywriters success <\/span>makes other marketers envious you\u2019ve dialed in your copy.<\/b><\/p>\n

            And candidly, it makes other copywriters a tad envious <\/span>the copywriter has an incredible client like you<\/b>.<\/span><\/p>\n

              \n
            1. \n

              “What do you think?”<\/b><\/h2>\n<\/li>\n<\/ol>\n

              EVERYONE likes to be asked their opinion, yes?<\/span><\/p>\n

              Your copywriter, because of his marketing chops, <\/span>silently believes he should be consulted on major strategy decisions<\/span>.<\/span><\/em><\/p>\n

              You may or may not agree. And that\u2019s your right.<\/span><\/p>\n

              Whether you use his ideas is up to you, but <\/span>it\u2019s always nice be asked.<\/span><\/p>\n

                \n
              1. \n

                “That last promotion you wrote was a dud. It\u2019s ok though, we all make mistakes. How do we turn this around?”<\/b><\/h2>\n<\/li>\n<\/ol>\n

                Hey, <\/span>no one bats 1000<\/span>. <\/span><\/p>\n

                But if you\u2019re cool about an occasional dud, <\/span>your copywriter will appreciate you all the more<\/span>.<\/span><\/p>\n

                And work even harder next time.<\/span><\/p>\n

                That\u2019s not to say your copywriter deserves a free pass. But consider the fail could be because of the traffic or the offer or some other misfire in the campaign.<\/span><\/p>\n

                  \n
                1. \n

                  “I\u2019m leaving the copy in your capable hands–I’m stepping back.”<\/b><\/h2>\n<\/li>\n<\/ol>\n

                  Copywriters are notorious for desiring no one change their work.<\/span><\/p>\n

                  Personally, I don\u2019t care, but others think every word they write is inviolate.<\/span><\/p>\n

                  What this statement implies is that <\/span>you TRUST your copywriter<\/span> to make the right decisions.<\/span><\/p>\n

                    \n
                  1. \n

                    \u201cI just found out my friend, Jeff needs a copywriter. I\u2019m referring him to you. Take care of him, ok?\u201d<\/b><\/h2>\n<\/li>\n<\/ol>\n

                    YOU NEED TO KNOW to copywriters, <\/span>referrals are a blessing.<\/span><\/em><\/p>\n

                    Nothing else you could do beats them.<\/span><\/p>\n

                    And if you\u2019re an influencer, <\/span>all the better<\/span>.<\/span><\/p>\n

                    Referrals are a demonstration you are pleased with your copywriter\u2019s work.<\/span><\/p>\n

                    Keep\u2019em coming.<\/span><\/p>\n

                      \n
                    1. \n

                      \u201cI\u2019m amazed at your copywriting skills, your copy just sings!\u201d<\/b><\/h2>\n<\/li>\n<\/ol>\n

                      Say any of these words and watch your copywriter beam with pride.<\/span><\/p>\n

                      Then watch your sales soar.<\/span><\/p>\n

                      Nihil Obstat (<\/span>“Nothing stands in your way”)<\/span><\/i>,<\/span><\/p>\n

                      –Matt<\/span><\/p>\n

                      PS:<\/strong> If I missed any, let me know. I\u2019ll give you full credit if\/when I repost.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                      Copywriters crave more than just a pay-check from you. They want to feel valued, appreciated and respected as well. Here are 10 rather easy ways to do it… 1. \u201cI just PayPaled you funds. It\u2019s a lot, but man, you crushed it. Keep up the great work.\u201d Of course, it\u2019s about the money. Always has, […]<\/p>\n","protected":false},"author":3,"featured_media":4814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4813"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4813"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/4814"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}