{"id":4824,"date":"2018-06-25T08:57:51","date_gmt":"2018-06-25T08:57:51","guid":{"rendered":"https:\/\/conversiongods.com\/sneaky-kindle-copywriting-secret\/"},"modified":"2021-02-23T17:30:18","modified_gmt":"2021-02-23T17:30:18","slug":"sneaky-kindle-copywriting-secret","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/sneaky-kindle-copywriting-secret\/","title":{"rendered":"Sneaky Kindle Copywriting Secret"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Do you want to know what the most referenced verse in all the Bible is?<\/b><\/p>\n

Of course, you don\u2019t.  \ud83d\ude09<\/span><\/p>\n

But <\/span>YOU WILL appreciate how I know.<\/b><\/p>\n

You see, in your Kindle <\/span>you have the ability to highlight important paragraphs and phrases for later access.<\/b><\/p>\n

You see this info for your own purposes, but more importantly, <\/span>Amazon sees this<\/span>. Better still, <\/span>they have a feature that allows you to see the highlighted aggregations OF EVERYBODY ELSE who\u2019s read the book.<\/b><\/p>\n

So what\u2019s the most highlighted verse in the Bible?<\/span><\/p>\n

“Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. 7 And the peace of God which transcends all understanding, will guard your hearts and your minds in Jesus Christ.”<\/span><\/i> Philippians 4:6\u20137<\/b><\/p>\n

(It\u2019s advice I should probably take.)<\/span><\/p>\n

Anyway.<\/span><\/p>\n

So let me give you a quick example of how I use this.<\/b><\/p>\n

I\u2019m writing a brain supplement offer right now and there\u2019s a book on Amazon called <\/span>Neurogenesis<\/b>.<\/span><\/p>\n

It\u2019s a great book <\/span>if your want to grow your brain.<\/span><\/p>\n

So what\u2019s the most highlighted paragraph in the book?<\/span><\/p>\n

\"\"<\/a><\/p>\n

Whoa. 186 people took the time to highlight.<\/span><\/p>\n

That\u2019s pretty cool. I\u2019ll bet I can weave that into the copy, for sure.<\/span><\/p>\n

Here\u2019s a few more…<\/span><\/p>\n

\"\"<\/a><\/p>\n

Are you starting to see a pattern?<\/span><\/p>\n

Readers don\u2019t care about the science, they don\u2019t care about how the brain works…<\/span><\/p>\n

They just want to know how to boost their brains.<\/b><\/p>\n

Let this be a lesson in Schwartz-like benefit-based writing.<\/span><\/p>\n

It\u2019s amazing to me that we have tools like this today that allows us to <\/span>crawl into the minds of our readers and have a look around<\/b>.<\/span><\/p>\n

Go ahead and try it for yourself. And if you don\u2019t have a Kindle, get one!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you want to know what the most referenced verse in all the Bible is? Of course, you don\u2019t.  \ud83d\ude09 But YOU WILL appreciate how I know. You see, in your Kindle you have the ability to highlight important paragraphs and phrases for later access. You see this info for your own purposes, but more […]<\/p>\n","protected":false},"author":3,"featured_media":4825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,302],"tags":[65,301],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4824"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4824"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/4825"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}