It can be a frustrating experience.<\/p>\r\n\r\n\r\n\r\n
That moment in time when\u00a0you know your offer won\u2019t land.<\/strong><\/p>\r\n\r\n\r\n\r\n When your offer is weak.<\/p>\r\n\r\n\r\n\r\n When your offer looks like everybody else\u2019s out there.<\/p>\r\n\r\n\r\n\r\n When your offer is a plain ol\u2019 dud.<\/p>\r\n\r\n\r\n\r\n Maybe you thought you could just ride on somebody else\u2019s coattails, and swipe what they\u2019re doing.<\/p>\r\n\r\n\r\n\r\n I\u2019ve done it, and sometimes it converts and sometimes it doesn\u2019t.\u00a0<\/p>\r\n\r\n\r\n\r\n So I know that strategy can be risky.<\/p>\r\n\r\n\r\n\r\n But let\u2019s say that for whatever the reason your offer falls flat.<\/p>\r\n\r\n\r\n\r\n How do you resuscitate it?<\/p>\r\n\r\n\r\n\r\n Almost every time I have an offer that doesn\u2019t convert\u00a0it\u2019s usually because I\u2019m playing too small.<\/strong><\/p>\r\n\r\n\r\n\r\n I\u2019m just not thinking big enough.<\/strong><\/p>\r\n\r\n\r\n\r\n For instance, years ago, I wrote this fitness info-product\u00a0offer for a guy who was a Navy Seal.<\/p>\r\n\r\n\r\n\r\n We thought just mentioning the words \u201cby a Navy SEAL\u201d was pretty compelling.<\/p>\r\n\r\n\r\n\r\n Surprise! Surprise! It was DOA.\u00a0<\/p>\r\n\r\n\r\n\r\n So whenever something like this happens,\u00a0I do a mental post mortem.<\/strong><\/p>\r\n\r\n\r\n\r\n And almost every time an offer falls flat, I conclude…<\/p>\r\n\r\n\r\n\r\n \u201cEither I somehow missed the market, or I\u2019m not thinking big enough. Maybe I need to think bigger.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n So I imagine what my offer would like if it was 5X better.<\/p>\r\n\r\n\r\n\r\n Then I ratchet up to 10X better. Doodling on paper as I refine it and make the better.<\/p>\r\n\r\n\r\n\r\n Then 100X better. (Which is more for a mental stretch of what\u2019s possible.)<\/p>\r\n\r\n\r\n\r\n In other words,\u00a0it\u2019s time to be bold. To get bolder.<\/strong><\/p>\r\n\r\n\r\n\r\n That\u2019s what I did this with Navy Seal offer. I got really bold.<\/p>\r\n\r\n\r\n\r\n And I thought \u201cDamn, I want to BE a Navy SEAL! Nah, what I really want is that ripped Navy SEAL body!\u201d<\/p>\r\n\r\n\r\n\r\n (Which is weird for a Brit to say, but whatever.)<\/p>\r\n\r\n\r\n\r\n And I got excited when I came up with this headline:<\/p>\r\n\r\n\r\n\r\n \u201cClaim Your Navy Seal Body Below\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n And what do you know? That did the trick! The offer did exceedingly well.<\/p>\r\n\r\n\r\n\r\n So try it the next time your conversions are less than stellar.<\/p>\r\n\r\n\r\n\r\n What can you do to really knock it out of the park?<\/p>\r\n\r\n\r\n\r\n Because there are so many things you can do. Maybe someday, I\u2019ll make a list.<\/p>\r\n\r\n\r\n\r\n But for now, be bold!<\/p>\r\n\r\n\r\n\r\n \u201cBoldness has genius, power, and magic in it!\u201d<\/em><\/p>\r\n\r\n\r\n\r\n Talk soon,<\/p>\r\n\r\n\r\n\r\n Matt<\/p>\r\n\r\n\r\n\r\n