{"id":4853,"date":"2019-09-27T13:15:03","date_gmt":"2019-09-27T13:15:03","guid":{"rendered":"https:\/\/conversiongods.com\/the-art-of-just-trying-stuff\/"},"modified":"2021-07-06T18:51:38","modified_gmt":"2021-07-06T17:51:38","slug":"the-art-of-just-trying-stuff","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/the-art-of-just-trying-stuff\/","title":{"rendered":"The Art Of Just Trying Stuff"},"content":{"rendered":"\r\n\r\n\r\n

As marketers though,\u00a0we think we\u2019re rather strategic-thinking people and pride ourselves as such.<\/strong><\/p>\r\n\r\n\r\n\r\n

It\u2019s pretty serious business.\u00a0<\/p>\r\n\r\n\r\n\r\n

And usually, someone\u2019s money is on the line.<\/p>\r\n\r\n\r\n\r\n

So we tend many times to\u00a0play it safe.<\/strong><\/p>\r\n\r\n\r\n\r\n

I can be guilty of that on rare occasions.<\/p>\r\n\r\n\r\n\r\n

I mean being\u00a0reserved<\/em>\u00a0is in my British nature–but I\u2019ve overcome that a long time ago.\u00a0<\/p>\r\n\r\n\r\n\r\n

(I\u2019ll share how in a sec.)<\/p>\r\n\r\n\r\n\r\n

But marketers like Gary Halbert didn\u2019t see it like that.<\/p>\r\n\r\n\r\n\r\n

I can remember listening to tapes of him telling story after story of him just trying stuff.<\/p>\r\n\r\n\r\n\r\n

He\u2019d live for it!<\/p>\r\n\r\n\r\n\r\n

Scraping some money together just to test an idea to see if it could be rolled out big time.<\/p>\r\n\r\n\r\n\r\n

Many times his ideas were off the wall.<\/p>\r\n\r\n\r\n\r\n

Jay Abraham is the same way.<\/p>\r\n\r\n\r\n\r\n

He\u2019s always trying stuff. Even crazy stuff that he knows better not to.<\/p>\r\n\r\n\r\n\r\n

For instance, one time he took his list to task for not buying one of his products.<\/p>\r\n\r\n\r\n\r\n

This was years ago and I still remember it.<\/p>\r\n\r\n\r\n\r\n

He wrote this email called:

\u00a0\u201cYou don\u2019t know jack\u201d.

A third of his list unsubscribed over that one!<\/strong><\/p>\r\n\r\n\r\n\r\n

I can also remember a time, when one of his seminars was doing poorly and he totally stopped his launch midstream, he wrote an ungodly long email titled:

\u00a0\u201cHouston, we have a problem\u201d

I mean, who would do that?<\/p>\r\n\r\n\r\n\r\n

Jay would. And did.<\/p>\r\n\r\n\r\n\r\n

It was a gamechanger. And it put 1000 people in the ballroom for the seminar.<\/strong><\/p>\r\n\r\n\r\n\r\n

But like I talked about previously, he and Gary Halbert were\u00a0bold<\/em>.<\/p>\r\n\r\n\r\n\r\n

They tried stuff. They\u2019re just wanted to get a reaction.<\/p>\r\n\r\n\r\n\r\n

It\u2019s where I got the idea of testing wide swings of ideas as opposed to obsessing over the details and standard copywriting stuff.<\/strong><\/p>\r\n\r\n\r\n\r\n

Sometimes, I\u2019ll agonize over, for instance, the minutia of a subject line and test that.<\/p>\r\n\r\n\r\n\r\n

Other times, I pretty much say \u201cf–k it, let\u2019s try something wild!\u201d You know, something you would never in a million years think of trying…<\/p>\r\n\r\n\r\n\r\n

That\u2019s what I want to test.<\/p>\r\n\r\n\r\n\r\n

It may work and it may not, but that\u2019s not the point.<\/p>\r\n\r\n\r\n\r\n

The point is\u00a0to get a reaction. \u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

Of course, you want it to be successful, of course, you want it to convert.<\/p>\r\n\r\n\r\n\r\n

But if you just got a reaction, and perhaps no reaction whatsoever,\u00a0it\u2019s still a good day at the office.<\/strong><\/p>\r\n\r\n\r\n\r\n

(Like Edison\u2019s 9000 tests when inventing the light bulb, you know what\u00a0doesn\u2019t<\/em>\u00a0work.)<\/p>\r\n\r\n\r\n\r\n

And after over ten years in the conversion optimization game, that\u2019s what I\u2019ve learned.<\/p>\r\n\r\n\r\n\r\n

It\u2019s about THE REACTION.<\/strong><\/p>\r\n\r\n\r\n\r\n

Because you just never know–until you test.<\/p>\r\n\r\n\r\n\r\n

Until you try. Until you experiment a little.<\/p>\r\n\r\n\r\n\r\n

Creativity aside, the only thing keeping you from doing this, I suspect?<\/p>\r\n\r\n\r\n\r\n

Permission.<\/strong><\/p>\r\n\r\n\r\n\r\n

Permission to fail. Permission to mess up. Permission to look stupid for a bit. Permission to lose a little bit of money.<\/p>\r\n\r\n\r\n\r\n

So you have my permission. \ud83d\ude09<\/p>\r\n\r\n\r\n\r\n

Gary did it. Jay still does it. And you can, too.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

As marketers though,\u00a0we think we\u2019re rather strategic-thinking people and pride ourselves as such. It\u2019s pretty serious business.\u00a0 And usually, someone\u2019s money is on the line. So we tend many times to\u00a0play it safe. I can be guilty of that on rare occasions. I mean being\u00a0reserved\u00a0is in my British nature–but I\u2019ve overcome that a long time […]<\/p>\n","protected":false},"author":3,"featured_media":5463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4853"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4853"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/5463"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}