{"id":4856,"date":"2019-11-01T15:44:05","date_gmt":"2019-11-01T15:44:05","guid":{"rendered":"https:\/\/conversiongods.com\/afraid-to-pull-the-trigger\/"},"modified":"2021-07-06T18:49:42","modified_gmt":"2021-07-06T17:49:42","slug":"afraid-to-pull-the-trigger","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/afraid-to-pull-the-trigger\/","title":{"rendered":"Afraid To Pull The Trigger"},"content":{"rendered":"\r\n\r\n\r\n

I have some clients and partners that can\u2019t wait to test the next thing I write for them, to slip it into the funnel.<\/p>\r\n\r\n\r\n\r\n

However, I\u2019ll often notice other marketers, and copywriters for that matter, afraid to pull the trigger on a promotion.<\/p>\r\n\r\n\r\n\r\n

(No, I\u2019m not naming names.)<\/p>\r\n\r\n\r\n\r\n

I\u2019ll talk to them, and they want everything to be perfect.<\/p>\r\n\r\n\r\n\r\n

And of course, perfect always gets in the way.<\/p>\r\n\r\n\r\n\r\n

And sometimes they may never pull the trigger and miss the launch window.<\/p>\r\n\r\n\r\n\r\n

It\u2019s like they\u2019re afraid to approach the girl, for fear of being rejected.<\/p>\r\n\r\n\r\n\r\n

Then some other schmoe jumps in and snatches the girl away.<\/p>\r\n\r\n\r\n\r\n

Collectively, after spending months on a project and sometimes a lot of money, some clients can\u2019t quite seem to \u201cclick the button.\u201d<\/p>\r\n\r\n\r\n\r\n

Maybe that\u2019s it. Maybe they fear the market will reject them.<\/p>\r\n\r\n\r\n\r\n

Maybe they fear they\u2019re going to be hated on.<\/p>\r\n\r\n\r\n\r\n

Maybe they can\u2019t bear the potential self-humiliation.<\/p>\r\n\r\n\r\n\r\n

I mean if you\u2019re a copywriter or you\u2019re a marketer and you have these kinds of fears?<\/p>\r\n\r\n\r\n\r\n

Then you\u2019re going to have very skinny kids.<\/p>\r\n\r\n\r\n\r\n

My advice?<\/p>\r\n\r\n\r\n\r\n

Adopt the attitude of a honey badger.<\/strong><\/p>\r\n\r\n\r\n\r\n

Have you seen the honey badger video?<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/www.youtube.com\/watch?v=4r7wHMg5Yjg<\/div>\r\n
\u201cHoney badger don\u2019t give a sh*t.\u201d\u00a0<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

That\u2019s hilarious! And exactly the attitude.<\/p>\r\n\r\n\r\n\r\n

Listen, a lot of time, we hold ourselves back from doing what we really want to do.\u00a0<\/p>\r\n\r\n\r\n\r\n

I\u2019m telling you\u00a0the honey badger is my new spirit animal.<\/strong><\/p>\r\n\r\n\r\n\r\n

Just pull the trigger and see what happens.<\/p>\r\n\r\n\r\n\r\n

Just not like things are locked in stone these days, right?<\/p>\r\n\r\n\r\n\r\n

You can twist an offer, test a headline, change up a funnel in no time.<\/p>\r\n\r\n\r\n\r\n

You\u2019ll cross that bridge if or when you come to it.<\/p>\r\n\r\n\r\n\r\n

Just pull the trigger for now and find out, ok?<\/p>\r\n\r\n\r\n\r\n

I can\u2019t wait to see what happens.\u00a0<\/p>\r\n\r\n\r\n\r\n

And I hope the results exceed your expectations!<\/p>\r\n\r\n\r\n\r\n

Talk soon,<\/p>\r\n\r\n\r\n\r\n

Matt<\/p>\r\n","protected":false},"excerpt":{"rendered":"

I have some clients and partners that can\u2019t wait to test the next thing I write for them, to slip it into the funnel. However, I\u2019ll often notice other marketers, and copywriters for that matter, afraid to pull the trigger on a promotion. (No, I\u2019m not naming names.) I\u2019ll talk to them, and they want […]<\/p>\n","protected":false},"author":3,"featured_media":5465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4856"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4856"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/5465"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}