{"id":4865,"date":"2020-03-22T12:55:39","date_gmt":"2020-03-22T12:55:39","guid":{"rendered":"https:\/\/conversiongods.com\/the-myth-of-one-and-done\/"},"modified":"2021-06-16T19:22:36","modified_gmt":"2021-06-16T18:22:36","slug":"the-myth-of-one-and-done","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/the-myth-of-one-and-done\/","title":{"rendered":"The Myth Of One And Done"},"content":{"rendered":"\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

I\u2019ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of \u201cone and done.\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n

Who wants a job, right?<\/p>\r\n\r\n\r\n\r\n

Just set up searchable pages which offer your own or an affiliate product, connect them to your PayPal account and watch the money roll in.<\/p>\r\n\r\n\r\n\r\n

The reality however is FAR DIFFERENT.<\/strong><\/h3>\r\n\r\n\r\n\r\n

What I didn\u2019t realize was…<\/p>\r\n\r\n\r\n\r\n

1) the sheer amount of effort required to put to a converting offer together, and…<\/p>\r\n\r\n\r\n\r\n

2) ongoing maintenance, optimization as well as compliance with social media platforms<\/p>\r\n\r\n\r\n\r\n

3) and the constant need for traffic.<\/p>\r\n\r\n\r\n\r\n

And not just any<\/em> kind of traffic\u2026<\/p>\r\n\r\n\r\n\r\n

We need targeted traffic, don\u2019t we?<\/p>\r\n\r\n\r\n\r\n

And paid or free, that takes work.<\/p>\r\n\r\n\r\n\r\n

Make no mistake, optimization, maintenance and traffic are an ongoing affair.<\/strong><\/h3>\r\n\r\n\r\n\r\n

And even if you think things are \u201cdialed in\u201d, the market is always in flux.<\/p>\r\n\r\n\r\n\r\n

For instance: we\u2019ve all heard how autoplay videos convert better than play to click videos.<\/p>\r\n\r\n\r\n\r\n

And I tested this years ago on an offer and that was indeed the case.<\/p>\r\n\r\n\r\n\r\n

But something peculiar happened recently.<\/p>\r\n\r\n\r\n\r\n

As a lark, I retested the same thing recently on the same offer, and guess what?<\/p>\r\n\r\n\r\n\r\n

Autoplay videos lost. And the margin was significant.<\/p>\r\n\r\n\r\n\r\n

Clickable videos won, hands down. By as much as 35%.<\/p>\r\n\r\n\r\n\r\n

I was blown away.<\/p>\r\n\r\n\r\n\r\n

When you\u2019re playing with paid traffic, that\u2019s significant.<\/p>\r\n\r\n\r\n\r\n

My point is if you have a converting offer, you\u2019re never sitting on your hands.<\/strong><\/p>\r\n\r\n\r\n\r\n

And if you have MULTIPLE offers that are converting, you\u2019re always keeping the wheels on the bus.<\/p>\r\n\r\n\r\n\r\n

So my coaching today, is to put some muscle into your offer every step of the way.<\/strong><\/p>\r\n\r\n\r\n\r\n

Don\u2019t get complacent. Otherwise, it\u2019ll eventually suffer a slow death as it silently slips into obscurity.<\/p>\r\n\r\n\r\n\r\n

And when your offer does start converting, don\u2019t let up on the gas, ok?<\/strong><\/p>\r\n\r\n\r\n\r\n

And put the one-and-done myth behind you, like I did.<\/p>\r\n\r\n\r\n\r\n

Talk soon,<\/p>\r\n\r\n\r\n\r\n

Matt<\/p>\r\n","protected":false},"excerpt":{"rendered":"

I\u2019ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of \u201cone and done.\u201d Who wants a job, right? Just set up searchable pages which offer your own or an affiliate product, connect them to your PayPal account and watch the money roll in. The reality however […]<\/p>\n","protected":false},"author":3,"featured_media":5452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,295],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4865"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4865"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/5452"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}