{"id":4871,"date":"2020-05-21T11:08:33","date_gmt":"2020-05-21T11:08:33","guid":{"rendered":"https:\/\/conversiongods.com\/triggering-fomo\/"},"modified":"2021-06-16T19:22:07","modified_gmt":"2021-06-16T18:22:07","slug":"triggering-fomo","status":"publish","type":"post","link":"https:\/\/conversiongods.com\/triggering-fomo\/","title":{"rendered":"Triggering FOMO"},"content":{"rendered":"\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

Fear Of Missing Out.<\/strong><\/p>\r\n\r\n\r\n\r\n

If you\u2019ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited amount of product available…\u00a0you\u2019ve probably been influenced by FOMO.<\/strong><\/p>\r\n\r\n\r\n\r\n

Sometimes, the scarcity play is real.<\/p>\r\n\r\n\r\n\r\n

But usually,\u00a0it\u2019s contrived.<\/strong><\/p>\r\n\r\n\r\n\r\n

So when marketers open up memberships once or twice a year, there\u2019s no logistical reason why enrolment\u00a0can\u2019t occur ongoing.<\/p>\r\n\r\n\r\n\r\n

They\u2019re doing it because people put things off, like making decisions.<\/strong><\/p>\r\n\r\n\r\n\r\n

So to counter that natural inclination of people, FOMO is introduced.<\/p>\r\n\r\n\r\n\r\n

Now, I\u2019ll be honest with you, I don\u2019t like contrived FOMO. It feels kinda icky to me.<\/p>\r\n\r\n\r\n\r\n

It works like gangbusters, but it feels kinda crappy when it\u2019s used on you, doesn\u2019t it?<\/p>\r\n\r\n\r\n\r\n

However, there are other ways of introducing FOMO.<\/p>\r\n\r\n\r\n\r\n

One way is to\u00a0introduce some sort of exclusivity.<\/strong><\/p>\r\n\r\n\r\n\r\n

For instance, people love clubs and secret societies.\u00a0

Think back to your childhood. Remember the forts and treehouses and secret places in the woods you built along with \u201cNo Girls Allowed\u201d signs?

Exclusivity is not just for kids.

As adults, nothing attracts attention like some exclusivity.

Being part of a special club is an amazing FOMO motivation.

And it makes complete sense if you think about it.

You can invoke the exclusivity FOMO for all kinds of things, not just membership offers.

For instance, if you\u2019re selling a supplement, create the impression of an exclusive club of people who have benefited from it.

\u201cI encourage you to join the hundreds of lucky people, just like you, who have experienced the lasting relief only PainAway has to offer.\u201d<\/em>

It makes people feel special. People want to feel included.

And of course,\u00a0they don\u2019t want to miss out.<\/strong>

You can get rather elitist about it, if you want.

The way I do this is I create an imaginary \u201cvelvet rope.\u201d<\/strong>

Look at it this way:\u00a0

I\u2019m sure you\u2019ve been in situations where an usher or bouncer allows only certain people into a venue.

Maybe they\u2019re on a VIP list. Maybe they\u2019ve paid for special privileges. Or maybe they\u2019re a certain sex or look a certain way.

If you\u2019re behind the rope waiting to get in, THAT\u2019S the feeling we\u2019re trying to convey.

Words like \u201cspecial\u201d, \u201celite\u201d or \u201cprivate\u201d help trigger their FOMO gene and motivate\u00a0them to sign up.

That kind of FOMO has much more integrity to me, than a countdown timer.

Listen, I don\u2019t care if the FOMO devices you use are contrived or not.<\/strong>

That\u2019s not my call.

However, I encourage you to test them. Test various FOMO tactics and see if they work for you.

I think you\u2019ll be amazed at the response you get. It\u2019s almost like they\u2019re\u00a0salivating<\/em>…<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Fear Of Missing Out. If you\u2019ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited amount of product available…\u00a0you\u2019ve probably been influenced by FOMO. Sometimes, the scarcity play is real. But usually,\u00a0it\u2019s contrived. So when marketers open up memberships once or twice a year, there\u2019s no logistical reason […]<\/p>\n","protected":false},"author":3,"featured_media":5449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,297],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4871"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=4871"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/4871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/5449"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=4871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=4871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=4871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}