Do you write angry?<\/p>\n
If the answer is yes, then you\u2019ve uncovered one of the greatest copywriting secrets there is.<\/p>\n
Most people have experienced this phenomena:<\/p>\n
Something gets under their skin. It gets to the point where there\u2019s an upset with someone. <\/p>\n
Maybe there\u2019s a disagreement. Maybe even an argument.<\/p>\n
And then you get to the point where you decide to write the other person. And then what happens?<\/p>\n
You write that person an impassioned email or a text.<\/p>\n
In the moment you probably don\u2019t notice it, but this email flows naturally. Effortlessly.<\/p>\n
There is no holding back. You unleash.<\/p>\n
However, if the person writing is smart, they\u2019ll hold off hitting the send key.<\/p>\n
Why? Because usually what\u2019s in that email may become a source of future regret. Some things may be said that cross the line, doing more harm than good.<\/p>\n
So you hold off. You cool down. And THEN, you go back and edit like there\u2019s no tomorrow.<\/p>\n
In my experience, 9 out of 10 times, the email\u2019s really great. It just needs to take into account the recipient\u2019s feelings, not just yours. <\/p>\n
But you can\u2019t deny what makes it work is THE EMOTION that was put into writing it.<\/p>\n
That kind of email WILL elicit a response. And if you edit out the hurtful stuff, you\u2019ll get your way.<\/p>\n
Now, the same thing works when writing a love letter. <\/p>\n
Have you ever had a great conversation with someone, or with a new person in your life and again, you just wanted to share your true feelings?<\/p>\n
What happened?<\/p>\n
You captured those feelings IN THE MOMENT. When they were at fever pitch.<\/p>\n
That\u2019s the key, I think. Doing things in the moment, when the fire is hottest.<\/p>\n
For instance, I\u2019ve been mulling this email all day, working myself up into a lather.<\/p>\n
And now it\u2019s time to deliver. It\u2019s approximately 2am, the family\u2019s asleep and I\u2019m here tip tapping away on my laptop.<\/p>\n
I couldn\u2019t sleep. I had to get the email out and into the universe.<\/p>\n
You see, I think one of the real keys to writing copy fast is:<\/p>\n
#1, Immersing yourself in the research and then\u2026<\/p>\n
#2, Writing when you\u2019re most emotional…<\/p>\n
#3, Editing ruthlessly…<\/p>\n
It could be anger or love or almost any other strong emotion that is the catalyst. <\/p>\n
What I\u2019ve noticed personally, is putting myself in a state of strong desire does the trick for me.<\/p>\n
Now one last thing.<\/p>\n
Alcohol. <\/p>\n
Depending on the person, alcohol either acts like an emotional amplifier or a suppressant..<\/p>\n
Personally, that\u2019s where I draw the line. I don\u2019t use alcohol while I\u2019m writing anymore.<\/p>\n
It ain\u2019t worth it. Being an alcoholic writer is not the career trajectory I was planning.<\/p>\n
When alcohol acts as an amplifier, emotions are more readily available.<\/p>\n
It\u2019s almost like turning on a switch.<\/p>\n
But the effect on the brain is short lived because of the way alcohol is processed by the liver.<\/p>\n
After a while, instead of emotions, you just get sleepy.<\/p>\n
Just be safe out there. And make sure you edit whatever you write in the heat of emotion\/passion.<\/p>\n
Talk soon,<\/p>\n
Matt<\/p>\n","protected":false},"excerpt":{"rendered":"
Do you write angry? If the answer is yes, then you\u2019ve uncovered one of the greatest copywriting secrets there is. Most people have experienced this phenomena: Something gets under their skin. It gets to the point where there\u2019s an upset with someone. Maybe there\u2019s a disagreement. Maybe even an argument. And then you get to […]<\/p>\n","protected":false},"author":2,"featured_media":5444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/5401"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=5401"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/5401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/5444"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=5401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=5401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=5401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}