According to persuasion expert, Robert Cialdini, this is one way to \u201cbutter people up\u201d…<\/p>\n
A study was done with survey solicitors. You know… clipboard carrying, marketing company employees in malls. <\/p>\n
Group #1: Walked up and directly asked for the survey: They got 29% compliance. Not bad.<\/p>\n
Group #2: Were approached with an initial “One Shot” question:<\/p>\n
“Do you consider yourself a helpful person?” <\/p>\n
77.3% agreed to the survey. <\/p>\n
That is a 266% greater conversion rate!<\/p>\n
When asked before the request if they were helpful, nearly everyone answered yes. <\/p>\n
Then, when the request occurred, most agreed to participate in order to be consistent with the recently activated idea of themselves as helpful people.<\/p>\n
It gets better…<\/p>\n
Here\u2019s another example by a couple of social scientists (Balken and Anderson):<\/p>\n
Product: New soft drink launch<\/p>\n
Goal: to get respondent to give email address to receive a link to get a free sample.<\/p>\n
Group #1: Walked up and directly asked for the survey: 33% response rate.<\/p>\n
Group #2: Approached with an initial question: <\/p>\n
“Hi, do you consider yourself the kind of person that is adventurous and likes to try new things?” <\/p>\n
97% responded affirmatively. <\/p>\n
75.7% agreed to give their email address. <\/p>\n
That is a 229% greater response rate.<\/p>\n
Now here\u2019s THE BIG question…<\/p>\n
How can you use this in your marketing?<\/p>\n
I submit almost every sales letter could use a \u201cbutter them up\u201d question like this in their close(s.)<\/p>\n
\u201cIn closing, let me ask you a question.<\/p>\n
Do you consider yourself a decisive person?<\/p>\n
Because the people who do best with the program are definitely action takers.<\/p>\n
So go ahead, let\u2019s take action together. Hit the button below to get started…\u201d<\/p>\n
That\u2019s just a quick template, of course. You could dramatize even more or maybe test twisting the knife if they aren\u2019t a decisive person.<\/p>\n
Of course, you can insert this kind of copy into VSLs as well. In the beginning, middle or end.<\/p>\n
Try it and let me know it works out for you. Good luck!<\/p>\n
Talk soon,<\/p>\n
Matt<\/p>\n","protected":false},"excerpt":{"rendered":"
According to persuasion expert, Robert Cialdini, this is one way to \u201cbutter people up\u201d… A study was done with survey solicitors. You know… clipboard carrying, marketing company employees in malls. Group #1: Walked up and directly asked for the survey: They got 29% compliance. Not bad. Group #2: Were approached with an initial “One Shot” […]<\/p>\n","protected":false},"author":2,"featured_media":5405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/5404"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=5404"}],"version-history":[{"count":0,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/5404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/5405"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=5404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=5404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=5404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}