Writing to repel, Matt? Wtf is this?<\/p>\n
Yes my friend, writing to repel is truly a thing.<\/p>\n
If you want to see someone do it well, check out Ben Settle and Dan Kennedy.<\/p>\n
If you want to see someone do it great, check out Jay Abraham.<\/p>\n
Why is Jay Abraham better at repelling?<\/p>\n
It\u2019s because it\u2019s integral to his personal identity, behavior and brand.<\/strong><\/p>\n Ben does it as a copywriting tactic.<\/p>\n Dan Kennedy as a strategy.<\/p>\n Jay Abraham does it as his identity. It\u2019s who he is.<\/strong><\/p>\n Going back 35 years, Jay positioned himself as a $5000 an hour marketing consultant.<\/p>\n That alone will repel 95% of business owners out there.<\/p>\n \u201cWho\u2019s gonna pay $5K an hour?! Not me!\u201d<\/em><\/p>\n It soon became part of his brand.<\/p>\n One of Jay\u2019s first real successes was a full-page ad run in Entrepreneur magazine. The headline?<\/p>\n \u201cWhy I hate Jay Abraham.\u201d<\/strong><\/p>\n It was an endorsement attesting to Jay\u2019s unconventional business and personal behavior.<\/p>\n \u201cWinning Through Intimidation\u201d author Robert Ringer (another marketer with an astute understanding of the art of repelling) was the signator on the ad.<\/p>\n But no doubt, Jay wrote it.<\/p>\n Jay wrote another ad early on called:<\/p>\n \u201cThe Marketing Genius Who Is Afraid To Fly.\u201d<\/strong><\/p>\n The premise being if you wanted Jay\u2019s advice you had to visit him.<\/p>\n Never the other way around.<\/p>\n Repelling was Jay\u2019s way of differentiation.<\/p>\n He didn\u2019t chase. He didn\u2019t pursue. He didn\u2019t follow up.<\/p>\n Unlike Ben and Dan, where you can see exactly what they\u2019re doing to persuade you with not-so-subtle takeaways, Jay was authentic.<\/strong><\/p>\n He didn\u2019t learn it from \u201cthe masters\u201d, it was who he was.<\/strong><\/p>\n And clients (sometimes grudgingly) put up with his eccentricities because he had the goods.<\/p>\n I have other friends who have the goods and naturally repel. They\u2019re kinda lovable in a weird sort of way.<\/p>\n And that\u2019s their appeal. They\u2019re not putting on airs. They have no desire for you to \u201clike\u201d them. They\u2019re not trying to be something they\u2019re not.<\/p>\n They\u2019re rarely on social media, and when they are, they can seem rather cantankerous.<\/p>\n Until you get to know them \ud83d\ude09<\/p>\n They\u2019ve found their groove and it works for them.<\/strong><\/p>\n If you want to emulate the art of repelling, I encourage you to follow the writing of all three – Settle, Kennedy and Abraham.<\/p>\n Talk soon,<\/p>\n –Matt<\/p>\n","protected":false},"excerpt":{"rendered":" Writing to repel, Matt? Wtf is this? Yes my friend, writing to repel is truly a thing. If you want to see someone do it well, check out Ben Settle and Dan Kennedy. If you want to see someone do it great, check out Jay Abraham. Why is Jay Abraham better at repelling? It\u2019s because […]<\/p>\n","protected":false},"author":2,"featured_media":5840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/5844"}],"collection":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/comments?post=5844"}],"version-history":[{"count":1,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/5844\/revisions"}],"predecessor-version":[{"id":5845,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/posts\/5844\/revisions\/5845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media\/5840"}],"wp:attachment":[{"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/media?parent=5844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/categories?post=5844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversiongods.com\/wp-json\/wp\/v2\/tags?post=5844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}