“Why doesn’t our website work?” This is a question that is asked time and time again from a prospective client. They had a website up for over a year and it just was not bringing in business. While they were driving in a lot of traffic to the site, conversion rates were terrible. It was clear that they would need a digital marketing agency to find out what could be done about the situation.
Unfortunately, this story is all too common. Most businesses today know they need to be online. The challenge is not convincing them to get a website, but rather making sure they employ the best online marketing strategies. Increasing the performance of your website requires a lot of experience and testing.
The conversion rate optimization process takes time, and most businesses do not have a strategy in place to help them achieve their goals. That is why they will ask a question such as, “Why are our conversion rates so low?”