In 2014, one of the hottest ways to increase landing page conversions is by integrating rich media. Obviously, the design of your landing page has an enormous influence on increased conversions, but how do you know what works and what doesn’t? It’s rare to find a web design everyone finds appealing and engaging, but these 3 unusual ways to increase your landing page conversions present effective rich media-based web design hacks that can definitely help you along the way.