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The Blog

Words Are Nano-Tasers

We’ve talked before about how when you’re emotional, whatever comes after you’re in the heat of that emotion, tends to get viewed…

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Channeling Desire

I always get inspired by Eugene Schwartz’s principle of channeling desire: “Let’s get to the heart of the matter. The power, the…

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Overcoming Friction

It used to be that every copywriter under the sun was trying to figure out how to get attention online, in an…

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