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The Blog

A Spectacular, Flaming Dud

I have a client who is eternally optimistic. He’s not annoyingly so, but it’s clear to me being optimistic is a part…

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Writing To Repel

Writing to repel, Matt? Wtf is this? Yes my friend, writing to repel is truly a thing. If you want to see…

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100 Sales A Day [How To Make It Happen]

Big breakthrough this past month. A client hit the 1000-sales-a-day benchmark. (And it would be more if it wasn’t for those meddling…

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The Three Silent Objections

I write a lot of sales letters, upsells and VSLs. And I enjoy reading them from other copywriters too. However, I can…

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You VS “The Rules”

When you start out as a copywriter, you begin to develop a long list of rules. Dos and don’ts. You read blog…

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The Case Against Templates And Swipe Files

Do you know what one of the biggest turn-offs when reading a sales letter is? Knowing what the writer is going to…

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